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Managing by Values

Managing by Values

Kenneth H. Blanchard, Jim Ballard, Michael J. O'Connor — 1997
Argues that we must redefine corporate success based on the quality of a company's service to its customers and the quality of life for employees, and presents a three-step process for implementing a new management-by-values approach. 50,000 first printing. $75,000 ad/promo. IP.
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