The Content Strategist's Toolkit Methods, Guidelines, and Templates for Getting Content Right

A simple truth has become apparent at all levels of businesses and organizations: Content is, in fact, everything. Content is a business asset that deserves strategic attention. Today, people who never thought much about content are being asked to tackle it and all its complexities. People want a one-stop handbook for doing content work. And that just doesn't exist today. What's clear from reading reviews of the current books available on content strategy is that customers are frustrated by the lack of detailed information and concrete examples of how to write content and communicate their strategy. People are clamoring for information that goes beyond the theoretical and illustrates practical application. This book will offer exactly that. It will provide an abundance of examples along with concrete suggestions and action plans for how to implement strategies. In the end, readers will be able to * Tell a cohesive story, which translates into conversions * Stop wasting time and money re-writing the same or similar content over and over * Give customers one clear message that's consistent in all mediums * Determine whether their content is boosting their brand and the bottom line * Develop guidelines that let them say no to unnecessary content that's not on-brand * Keep content up-to-date by improving organization and making the task less time-consuming