Real Fantasies

Real Fantasies Edward Steichen's Advertising Photography

During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. His commercial work appeared regularly in VANITY FAIR, VOGUE, LADIES HOME JOURNAL, and other popular magazines. Patricia Johnston uses Steichen's work as a case study of the history of advertising and the American economy between the wars. 13 color and 120 b&w photos.
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