The Handbook of Design Management
The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational to the strategic, from the product to the organization. Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. Presenting the first systematic overview of the subject - and offering a wide range of examples, insights and analysis - the Handbook is an invaluable resource for researchers and students in design and management, as well as for design practitioners and professional managers.
Highlights
Ezgi Hatipoğlu@ezgihtpglu
Yet, for every innovation which sees the light of manufacture and marketing, a dozen are neglected for the lack of management confidence in the capacity of their designers, and for the lack of conidence of the designers in the vision of their directors or clients.
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Ezgi Hatipoğlu@ezgihtpglu
The desire to obtain positive aesthetic pleasure and social status from the objects used by man is as old as mankind itself. A concern with the shape and decoration of man- made products is an endemic characteristic of the human race; it stretches from the decoration of neolithic pots to supporting the structure of 19th century beam engines by classical Grecian columns, from the decoration of Saracen scabbards…