The Adweek Copywriting Handbook
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The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Reviews

Photo of Kimber Severance
Kimber Severance @kimberseverance
0.5 stars
Feb 21, 2023

pretty basic, a little dated, some masculine weirdness that felt uncomfortable and out of place. I DNFed it.

+1
Photo of Andrea Nagar
Andrea Nagar@andreanagar
4 stars
Jan 14, 2024
Photo of Oleg Stirbu
Oleg Stirbu@oleg
5 stars
Aug 12, 2022
Photo of Giovanni Garcia-Fenech
Giovanni Garcia-Fenech @giovannigf
3 stars
Feb 9, 2022
Photo of Pranav Mutatkar
Pranav Mutatkar@pranavmutatkar
3 stars
Dec 30, 2021