Name: The Facebook Effect
ISBN: 9781439102114

the inside story of the company that is connecting the world

The Facebook Effect

Erwin Lemuel Oliva

Must-have and it is quite nice to know how the Philippines fare in this effect. If you're a fan of Internet history, this is a keeper.

Mary Baldwin

Whether you're a Facebook user, a social media connoisseur, a journalist, a business owner or a technology geek - there's something for you in this book.

I have seen the movie 'The Social Network' yet remember nothing of it. This book however took me back to when I first heard about FB and well explained some of the changes I noted as a user along the way. (Remember when you needed your university email address to set up an account? Remember throwing sheep at people?) It was great to understand the strategic rationale behind the changes, and to understand the challenges it's faced along the way. 

The authors close collaboration with Zuckerberg and the FB team is apparent in the details he charts, but fortunately this hasn't led him to be one sided over some of the more controversial issues like privacy online and the well documented legal/IP feuds in the early days of the company. 

It's very readable and written in an accessible tone. There's no industry jargon; what is used is well explained. The main plus for me is the balance of reportage on FB rise to success along with analysis of the impacts it had/will have in future.

The Facebook Effect the inside story of the company that is connecting the world

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