Name: The New Rules of Marketing and PR
ISBN: 9780470113455

David Meerman Scott

This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR

Filled with compelling case studies and real-world examples, this pioneering guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience. Original.

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR

Colleen

2 Stars

This was not exactly a bad book but neither was it helpful. I checked it out because I periodically read business books to stay updated on topics. I did not realize quite how old this book was. It was first published in 2007 which in the grand scheme of things but in things regarding technology nine years is ancient these days.

I also found the author's tone off-putting. He spent a large amount of time talking about his accomplishments and personal experiences. This could have been done to establish credibility, but mostly it just came across as arrogant. And I found his examples were neither captivating nor particularly informative. 

Overall the book was not useful for anyone in marketing. Rather, it would probably only be useful to small business owners who are technological neophytes. It mostly discusses very basic concepts and walks the readers through such rudimentary steps such as choosing a Twitter handle. But none of the content was unique or as revolutionary as the title would imply.

RATING FACTORS:
Ease of Reading: 2 Stars
Writing Style: 1 Star
Consistency: 3 Stars
Level of Captivation: 2 Stars
Attention to Detail: 3 Stars

The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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