Name: Thinking in Services
ISBN: 9789063694302

Majid Iqbal

New system and method, combining industrial design with strategy. Designing services that deliver superior outcomes, experience and more attractive prices.

Encoding and Expressing Strategy Through Design

Thinking in Services

Thinking in Services offers new perspectives for exploring the universe of services, grasping their realities, and deepening our understanding of them. With drawings, symbols, and a few extraordinary words, this book introduces the basis of a design language for services.

Thinking in Services Encoding and Expressing Strategy Through Design

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