Steve Miller

Argues that new advantage isn't found by going "outside the box"--you must build your own box.

How to Create an Unfair Advantage Over Your Competition

Uncopyable

What separates average businesses from extraordinary successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "oustide the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.

Hooman Askari

A good quick read with tons of good information on how to do what the books wants you to do.

Uncopyable How to Create an Unfair Advantage Over Your Competition

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