Velocity The Seven New Laws for a World Gone Digital

Richard Branson, Ajaz Ahmed, Stefan Olander — 2012

How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authorsâe(tm) unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors âe" Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA âe" Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'Itâe(tm)s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

Reviews

Jacob Munk-Stander@jacobms

Feb 19, 2022

A good read on how businesses should embrace digital as part of their organization, processes, products and marketing. The results of the work between AKQA (Ajaz Ahmed) and Nike (Stefan Olander) is a living proof of how an insightful and trusting relationship between client and agency can lead to new and valuable business opportunities (as well as campaigns). The format of the book is a "dialogue" between agency and client which is confusing at times. They are both insightful and opinionated on how to use digital, but as they tend to agree you don't get real discussions between them and unfortunately the conclusions and recommendations end up getting a bit diluted. Either way it is an insightful and enjoyable read. Favorite quote (about being the market leader and wanting to be ahead): "It's the idea of training like you're number two to remain number one"

Magdalene Lim@magdalene

Nov 13, 2021

I loved the nice, big font and white space that made it easy on the eye. An easy read, chock-full of interesting quotes and anecdotes. The content in this book reminded me of an Urban Genius talk conducted by Iris Worldwide. While very current and relevant now, I fear this will not be an enduring book. Read it quick so you get the most out of it now!