Name: Why We Buy
ISBN: 9781416595243

Paco Underhill

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy

An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

The Science Of Shopping

Faheem Kajee

I found parts of this book to be too much of a sales pitch for the author’s consultancy. That said, I think there’re a ton of interesting nuggets about how and what people want to buy.

Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Reviews

Highlights