Thank You for Arguing, Fourth Edition What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

"Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this ... book also includes an assortment of persuasion tips"--Back cover.