Jay Heinrichs

An introduction to the fine art of rhetoric explains how this important skill can profoundly influence one's success in one personal and professional life, using contemporary examples to illuminate classical rhetorical strategies and revealing how the forces of persuasion are at work all around us and how they can be used for one's own benefit. Original. 40,000 first printing.

What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Thank You for Arguing

Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic. This book teaches you all the tricks you need to get along with even the most stubborn adversary. Among other things, you'll learn how to get your body language just right; perfect your timing - the art of the pounce - and make your opponent feel calm, happy, purring and in control, as you steer him or her away from a fight, and towards a mutually-beneficial, scratch-free resolution. Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and, even, the ability to herd cats, should you so wish.

A Human's Guide to the Art of Persuasion

How to Argue with a Cat

"Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this ... book also includes an assortment of persuasion tips"--Back cover.

Thank You for Arguing, Fourth Edition

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully “Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as: • The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you). • The Belushi Paradigm: Before people will follow you, they have to consider you worth following. • The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.

What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Thank You for Arguing, Fourth Edition (Revised and Updated)

Stratejik Ikna

By New York Times bestselling author Jay Heinrichs...THE PROPHET JOAN takes you on a moving, humor-filled ride through a snowy murder mystery, small-town politics, eloquent shrimp, and the nature of prophecy. "EVERY ONCE IN A WHILE A CHARACTER IN AMERICAN LITERATURE KNOCKS YOU FLAT: for wit, imagination, resilience, wisdom. Meet Joan Mudgett. Who, at fourteen, lives on her own in a farm house beneath Jumper Mountain, outside a small village in New Hampshire. She cross country skis in the middle of the night, reads Moby-Dick obsessively, makes good money from stargazers who come to her field to view the northern lights, and actually goes to school. Her view of the world, like Huck Finn's, has been colored by traumatic events but remains generous and satirical. One night a raven lands beside her campfire and, in plain English, declares himself to be the archangel Gabriel, and Joan's world is upended. I loved this book. I laughed out loud. I appreciated the deep and particular sense of place, and I treasured its insights."-- Peter Heller, author of The Dog Stars and The Guide

The Prophet Joan

Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

Word Hero

Explains how to construct and deliver the most witty, memorable lines in conversation and in print. By the author of Thank You for Arguing. Original.

A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever

Learn how to persuade cats—the world’s most skeptical and cautious negotiators—with this primer on rhetoric and argument from the New York Times bestselling author of Thank You for Arguing! Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you’re doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down right this instant and provide a lap. On the other hand, try getting a cat to do what you want.... While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to: · Hold an intelligent conversation—one of the few things easier to do with a cat than a human. · Argue logically, even if your opponent is furry and irrational. · Hack up a fallacy (the hairball of logic). · Make your body do the talking (cats are very good at this). · Master decorum: the art of fitting in with cats, venture capitalists, or humans. · Learn the wisdom of predator timing to pounce at the right moment. · Get someone to do something or stop doing it. · Earn any creature’s respect and loyalty.

Cmo discutir con un gato / How To Argue With a Cat

Este libro se ha convertido en un clasico en los Estados Unidos, con mas de diez anos de exito de ventas consecutivos, y convirtiendose en lectura obligatoria en muchisimas universidades. Ahora llega por primera vez en castellano, y lo hace de la mano de su tercera revision actualizada. Es una verdadera clase maestra en el arte de la persuasion, ensenada entre otros por los Simpson, Winston Churchill o Ciceron. Este libro recoge las estrategias y tecnicas para conseguir convencer a todo tipo de personas y auditorios segun el contexto en el que se encuentren, rescatando la retorica de los personajes mas interesantes de toda la historia.

Gracias Por Discutir

Wenn die Kinder nicht ins Bett wollen, der Chef die Gehaltserhöhung aufschiebt oder der Kontrolleur einen beim Schwarzfahren erwischt, hilft nur noch eines: Überzeugungskraft. In seinem seit Jahren aufgelegten Standardwerk erklärt Jay Heinrichs anhand zahlreicher Beispiele, welche rhetorischen Strategien uns täglich in der Werbung, in der Politik oder in ganz normalen Gesprächen begegnen, und wie wir sie selbst einsetzen können, um uns in den unterschiedlichsten Lebenslagen argumentativ durchzusetzen. Dabei unterstützen ihn die Kniffe so begabter Redner wie Cicero, Winston Churchill – und Homer Simpson. Ein kluges, lehrreiches und amüsantes Buch für alle, die die nächste verbale Auseinandersetzung endlich mal gewinnen möchten!

Schlagfertig argumentieren mit Aristoteles, Lincoln und Homer Simpson

So überzeugt man mit Rhetorik

Trainieren Sie Ihre Kommunikationsfähigkeit mit den toughsten Verhandlungspartnern, die es gibt! Leichthändig, aber fundiert vermittelt Jay Heinrichs die wichtigsten Regeln der Rhetorik. Von ihm und seinen Katzen werden Sie lernen, wie Sie Ihre Körpersprache richtig einsetzen, Ihr Timing perfektionieren und Ihrem Gegenu?ber ein Gefu?hl der Kontrolle schenken, während Sie es sanft zu einer kratzerlosen Einigung fu?hren. Auf eine u?berraschend einfache und effektive Art wird dieser Leitfaden Ihnen helfen, erfolgreicher zu kommunizieren. »Ich habe hier das Wichtigste aus meiner lebenslangen Erfahrung versammelt, um Ihnen zu zeigen, wie Sie jeden auf Ihre Seite ziehen können – von Kollegen u?ber ihren Chef, die Freunde und den Partner bis hin zum dickköpfigsten Gegenu?ber.« JAY HEINRICHS »Heinrichs ist ein kluger, leidenschaftlicher und gelehrter Verfechter der Rhetorik. Ihm gelingt es, 3000 Jahre alte Überzeugungskunst sehr eingängig zu vermitteln.« PUBLISHERS WEEKLY

Jay Heinrichs

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