Name: Gianfranco Chicco's review of This Is Marketing by Seth Godin
Item: This Is Marketing
Rating: 5
Author: Gianfranco Chicco

Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Making and Sharing Work That Matters

This Is Marketing

Gianfranco Chicco

THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

You Can’t Be Seen Until You Learn To See

This is Marketing

Ugis

An inspiring book about marketing fundamentals. It expanded my view on marketing, advertisement and values. [reading time: 6h44m]

Cams Campbell

This might just be one of the best books I've ever read. And what's kinda funny is that, the first time I started listening to it a few months ago, it really didn't resonate at all. 

Right book, wrong time. Probably. 

Second time around though, boy did it resonate! I'm new to marketing and have always found it to be kind of icky. This book has turned me around on that completely. Sure, it *can* be icky, or, as Seth puts it, evil, but it can also be philanthropic. 

I will most definitely listen to this book again in a few months' time, after I've read more and learned more about what it is I want to be doing and how I want to be doing it. 

The biggest takeway would be that we are marketing to ourselves. The idea that what we do has value is something we need to embrace. Love thyself. 

This is a book that I know will resonate with my clients and many of my friends whether they be interested in marketing as a profession or not. I will be recommending it to a lot of people, so Seth's done a fantastic job of finding advocates simply by writing a valuable book. 

The other takeway is learning how to identify 'people like us' and be comfortable telling others that 'this isn't for you'. I know lots of people like me that will be able to relate to that quite well!

Elizabeth Moore

I always like listening to Seth Godin, so he was perfect for an audio book. Good reinforcement of why us marketers got into the biz in the first place, and good reminders on the importance of making things of value, for people, not making things period and trying to scream and shout and shove them down people’s throats :)

Ivaylo Durmonski

The book summarizes everything you need to know in order to position yourself in the right market. See more, here: https://durmonski.com/book-summaries/...

Faheem Kajee

I’m a big fan of Seth and really enjoyed his obsessive focus on building products that provide customers with value. In this book, his idea of the “minimum viable market” was really powerful. Find people who love your product and stay close to them.

A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world. No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

You Can't Be Seen Until You Learn to See

Jeremy Cote

Another fantastic book from Seth Godin. The pace of his writing is perfect for me, and I love how he forces the reader to think about what they are doing. I like that he redefines marketing to be something other than a sleazy business, and I just found the book a joy to read.

Gianfranco Chicco &
This Is Marketing by Seth Godin

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Gianfranco Chicco &This Is Marketing by Seth Godin

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This Is Marketing by Seth Godin