Name: Aaliyah Jenkins's review of When Coffee and Kale Compete by Alan Klement
Item: When Coffee and Kale Compete
Rating: 3.5
Author: Aaliyah Jenkins

Alan Klement

A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive. In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them. Top entrepreneurs, business owners, and Alan himself share their experiences of how they used Job to be Done to help them create successful products. Alan not only relates success stories but also gives examples of products and companies that failed. The experiences of others will help you make the best choices for your own company or the company where you work. You will also learn how to analyze the competition and make customers notice your product. The knowledge in this book will help you boost growth for your product and business.

Become Great at Making Products People Will Buy

When Coffee and Kale Compete

Abhishek Mitra

Good book! Starts off strong, but near the end the case studies start to feel redundant.

Abhishek Mitra &
When Coffee and Kale Compete by Alan Klement

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Abhishek Mitra &When Coffee and Kale Compete by Alan Klement

Reviews

Join the club

Abhishek Mitra &
When Coffee and Kale Compete by Alan Klement