Erik Brynjolfsson

Andrew McAfee

A pair of technology experts describe how humans will have to keep pace with machines in order to become prosperous in the future and identify strategies and policies for business and individuals to use to combine digital processing power with human ingenuity.

Work, Progress, and Prosperity in a Time of Brilliant Technologies

The Second Machine Age

From the coauthor of the New York Times bestseller The Second Machine Age, a compelling argument—masterfully researched and brilliantly articulated—that we have at last learned how to increase human prosperity while treading more lightly on our planet. Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, fouling the air and water, and endlessly digging out resources. Since the first Earth Day in 1970, the reigning argument has been that taking better care of the planet means radically changing course: reducing our consumption, tightening our belts, learning to share and reuse, restraining growth. Is that argument correct? Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we don’t need to make radical changes. Instead, we need to do more of what we’re already doing: growing technologically sophisticated market-based economies around the world. How can he possibly make this claim? Because of the evidence. America—a large, high-tech country that accounts for about 25% of the global economy—is now generally using less of most resources year after year, even as its economy and population continue to grow. What’s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways. What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven’t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory, paradigm-shifting account of how we’ve stumbled into an unexpectedly better balance with nature—one that holds out the promise of more abundant and greener centuries ahead.

The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next

More from Less

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they've written a guide to help readers make the most of our collective future. Machine, Platform, Crowd outlines the opportunities and challenges inherent in the science fiction-worthy technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Harnessing Our Digital Future

Machine, Platform, Crowd

Examines how information technologies are affecting jobs, skills, wages, and the economy.

How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

Race Against the Machine

George Westerman

Didier Bonnet

"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--

Turning Technology Into Business Transformation

Leading Digital

Harvard Business Review

H. James Wilson

Thomas H. Davenport

Companies that don't use AI will soon be obsolete. From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

The Insights You Need from Harvard Business Review

Artificial Intelligence

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

New Collaborative Tools for Your Organization's Toughest Challenges

Enterprise 2.0

With a foreword by Reid Hoffman, co-founder of LinkedIn 'A handbook for disruptors' - Eric Schmidt, former CEO of Google We're living in a time of amazing innovation, but we're not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business - with extraordinary results. A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can - and should - be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting - rather than relying on the boss's instincts. By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the 'geek' leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek. 'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and No. 1 New York Times bestselling author of Think Again

The Innovation Revolutionizing Business Success

The Geek Way

La nuova rivoluzione delle macchine. Lavoro e prosperità nell'era della tecnologia trionfante

Bestselling author and co-director of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: we’re past the point of 'peak stuff' - from here on out, it’ll take fewer resources to make things, and cost less to lead a comfortable life. This turn of events invalidates the predictions of overpopulation alarmists and those who argue we need to drastically reduce our conception of how much is enough. What has made this turnabout possible? One thing primarily: the collaboration between technology and capitalism. Capitalism’s quest for higher profits is a quest for lower costs; materials and resources are expensive, and technological progress allows companies to use fewer of them even as they grow their markets. Modern smartphones take the place of cameras, GPS units, landline telephones, answering machines, tape recorders and alarm clocks. Precision agriculture lets farmers harvest larger crops while using less water and fertiliser. Passenger cars get lighter, which makes them cheaper to produce and more fuel-efficient. This means that, even though there’ll be more people in the future, and they’ll be wealthier and consume more, they’ll do so while using fewer natural resources. For the first time ever, and for all time to come, humans will live more prosperous lives while treading more lightly on the Earth. The future is not all bright, cautions McAfee. He warns of issues that still haven’t been fully solved. (For example, our oceans are still vulnerable to overfishing; global warming is still running largely unchecked; and even as 'dematerialisation' - the reduced need for raw materials - improves our global situation, power and resources are getting more concentrated. That creates an even larger division between the haves and the have nots.) More From Less is a revelatory, paradigm-shifting account of how we’ve stumbled into an unexpected balance with nature, and the possibility that our most abundant centuries are ahead of us.

The surprising story of how we learned to prosper using fewer resources – and what happens next

More From Less

Jeff John Roberts

Molly White

Reid Blackman

Web3 may be the next big disrupter in business. Don't be caught unprepared. Blockchain and crypto aren't just for speculators anymore—they're the backbone of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: monopolies may be shattered, the web could be remade, and an entirely new breed of products and services will likely emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, experimenting with their brands, evaluating their risks, and preparing to win in the newer, better internet age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Web3: The Insights You Need from Harvard Business Review

“Silikon Vadisi bile yaşadığımız değişimin hızı ve kapsamı konusunda şaşkın. Geride kalmamanın en iyi yolu, pek çoğu bozulmuş olsa da, ayakta kalacak ilkeleri anlamak. Bu kitap, işte o ilkeleri açıklıyor.” Eric Schmidt, Google eski CEO’su, Alphabet yönetim kurulu başkanı “Şahit olduğumuz dijital devrim, pek çoğumuzu tedirgin edebilir. McAfee ve Brynjolfsson inanılmaz bir güce ulaşan teknolojilerin, kararlarımızı nasıl hiç olmadığı kadar önemli kıldığını gösteriyor. Makine Platform Kitle, bu yeni dünyada yol almaya çalışan liderler için bir yol haritası.” Arianna Huffington, Huffington Post Media Group’un eski yayın yönetmeni Önümüzdeki 10 yıl içinde, şu an sahip olduğunuz bilgisayardan 100 kat daha güçlü bir bilgisayarınız olacak. Milyarlarca beyin ve trilyonlarca cihaz internete bağlanacak, sadece insanlığın ortak bilgisine erişmekle kalmayacak, bu bilgiye katkıda da bulunacak. Bu 10 yılın sonunda, giderek daha fazla miktarda bilgiye yazılım etmenleri tarafından erişilecek, giderek daha fazla miktarda bilgi yazılım etmenleri tarafından üretilecek. Makineler, platformlar ve kitle, kullanım şekillerine bağlı olarak, farklı etkiler yaratabilir. Servetin ve gücün belirli kesimlerde toplanmasına da yol açabilirler, refahın ve karar yetkisinin geniş kesimlerce paylaşılmasına da. Mahremiyeti artırabilir, açıklığı geliştirir, hatta her ikisini birden yapabilirler. Heyecan dolu, hedefleri olan bir işyeri de yaratabilirler, hırs ve korku dolu bir işyeri de. Teknolojilerimizin gücü arttıkça, gelecekteki olasılıklar da artıyor. Bu potansiyel, hedefleri net bir şekilde belirlemenin ve değerler konusunda daha derinlemesine düşünmenin önemini daha da artırıyor. Önümüzdeki yıllar, insanlığın tanık olduğu en güzel dönem olabilir ve de olmalıdır. Bu bir öngörü değil, bir olasılık ve amaçtır. Tek ve önceden belirlenmiş bir gelecek yoktur. Bireylerin kendi yollarını çizmesi gibi, şirketler ve toplumlar da kendi yollarını çizer.

Makine Platform Kitle

Andrew Winston

Dante Disparte

Yvette Mucharraz y Cano

Climate change is threatening our world. How are you responding? Heat waves, flooding, extreme storms, harsh winters. The effects of climate change are only getting worse. How can you ensure your organization is taking the right steps to mitigate this threat--and what can you, as an individual, do to help? These articles by experts and researchers will help you understand how climate change is affecting the future of business. Climate Change: The Insights You Need from Harvard Business Review will prepare you to join in the current discussion, identify immediate and long-term risks for your company, and plan for the future. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Climate Change: The Insights You Need from Harvard Business Review

Facebook, il social network più popolare al mondo, non crea contenuti. Uber, la più grande compagnia di taxi del mondo, non possiede vetture. Alibaba, il più grande rivenditore online, non ha scorte in magazzino. E Airbnb, il più celebre intermediario di case, non ha alcuna proprietà immobiliare. Il successo di queste aziende non è legato alla vendita di un prodotto: piuttosto, sono piattaforme capaci di raggiungere moltissimi utenti in tutto il mondo. Per crescere hanno bisogno di raggiungere la moltitudine della folla, di allontanarsi dal proprio centro e conquistare la periferia. Come fanno? Si servono delle macchine, cioè dell’intelligenza artificiale, capace di crescere ed espandersi rapidamente, con un solo obiettivo: raccogliere dati. Il nuovo mondo che McAfee e Brynjolfsson descrivono è questo: mentre un computer impara a giocare a scacchi meglio di un uomo, start up come Facebook e Google distruggono giganti dell’industria mondiale come Nokia. Un’idea nata nel garage di una persona può esplodere e diventare un colosso globale come Apple o Amazon. McAfee e Brynjolfsson raccontano il cambiamento radicale che non solo l’economia, ma anche il nostro stile di vita stanno attraversando: un’intersezione tra macchine, piattaforme e moltitudine, che sta trasformando il modo in cui organizziamo il lavoro e abitiamo il mondo. E offrono un’analisi penetrante del nostro tempo che è anche uno strumento indispensabile per affrontarlo.

Come dominare il nostro futuro digitale

La macchina e la folla

L’uomo sta perdendo la gara con la tecnologia? La tecnologia e l’innovazione lo stanno impoverendo? L’innovazione sta distruggendo posti di lavoro invece di crearne? Perché la ripresa economica è senza lavoro? Come può succedere che dell’enorme valore creato dalla tecnologia non benefici l’intera società, ma solo una minoranza? Come può esserci un’accelerazione delle tecnologie mentre i redditi ristagnano? A queste domande, che sembrano dei paradossi, i due autori, professori del mit, cercano di rispondere in questo saggio che ha mosso un dibattito vastissimo anche in Italia. Lo sviluppo della tecnologia e dell’innovazione non va a beneficio di tutti, anzi accelera le criticità e le disuguaglianze della società. C’è una via d’uscita? Sì! Consiste nel lavorare con le macchine innovando le organizzazioni, investendo nel capitale umano attraverso la scuola e la formazione continua. Gli autori indicano diciannove aree d’intervento per battere le macchine. In questa seconda edizione è presente una sezione eXtra con due saggi: il primo si chiede se il pil riesca ancora a misurare l’andamento reale dell’economia e del benessere di un Paese; il secondo, di Giulio Sapelli, analizza le problematiche del capitalismo tecnologico in relazione al lavoro, ai lavoratori e ai sindacati.

In gara con le macchine. La tecnologia aiuta il lavoro?

La prima Rivoluzione industriale ha dato luogo alla più rapida crescita di popolazione, reddito e produttività della storia. In uno dei libri più esplosivi del 2014, in cima alle classifiche di vendita americane e adorato e discusso dai più importanti accademici e imprenditori, i due economisti del Mit Erik Brynjolfsson e Andrew McAfee sostengono che è arrivato il momento di una nuova rivoluzione – questa volta non per meccanizzare il lavoro manuale, ma quello mentale. Mentre le macchine di Google che si guidano da sole macinano migliaia di chilometri per le strade della California e in ogni tasca c’è quello che dieci anni fa sarebbe stato un supercomputer, si comincia a intravedere dove porterà la convergenza digitale di hard­ware sempre più veloci e meno costosi e software sempre più sofisticati. Porterà a un mondo in cui molti lavori di concetto non esisteranno più, perché saranno svolti dai computer; in cui avremo accesso a un’abbondanza mai vista prima di tecnologie che ci aiuteranno in ogni ambito della nostra vita; in cui molto del nostro modello economico, e del nostro modo di vivere, sarà antico, superato, distrutto. Brynjolfsson e McAfee mostrano che siamo ormai al punto di svolta e ci propongono soluzioni su come affrontare questo cambiamento epocale senza restare schiacciati dalla sua velocità e ampiezza. Ora arriva la nuova rivoluzione delle macchine. I computer e gli altri strumenti digitali stanno facendo al lavoro della mente quello che il motore a vapore e i suoi discendenti hanno fatto al lavoro delle braccia. E tutto cambierà, per le nostre vite, il nostro lavoro, i nostri figli.

Lavoro e prosperità nell’era della tecnologia trionfante

La nuova rivoluzione delle macchine

„Úspěch naší civilizace v 21. století bude záležet na způsobu, jakým budeme tvořit a používat naše digitální výtvory, a také, jak se nimi naučíme žít. Přinesou nám všem blahobyt, nebo naopak mnoho lidí odsunou stranou? Druhý věk strojů je základním průvodcem k pochopení, jak můžeme dosáhnout úspěchu, nebo proč můžeme selhat.“ – Garry Kasparov, šachový velmistr # O knize Chcete uspět v závodě s umělou inteligencí? Chcete vědět, co mají studovat vaše děti, aby v budoucnu našly práci? Vstoupili jsme do zcela nové doby. Počítače a roboti začínají sami řídit auta, psát články, optimalizovat daně, obsluhovat výrobní linky nebo diagnostikovat nemoci přesněji než lékaři. V posledních deseti letech se skokově zvýšily jejich schopnosti a čím dál častěji zvládají činnosti dosud vyhrazené pouze lidem. Díky tomu se zvyšuje produktivita a firmám rostou zisky, ale také narůstá nezaměstnanost a klesají reálné mzdy mnoha profesí. Jak bude vypadat naše budoucnost za deset let? Co vlastně čekat od inteligentních strojů a jak se na ně připravit? Světový bestseller Druhý věk strojů Erika Brynjolfssona a Andrewa McAfeeho z MIT objasňuje masivní změny, které díky digitálním inovacím právě nyní podstupuje ekonomika a celý náš svět. Mnohé jsou pozitivní, neboť přinášejí větší blahobyt, jiné ale představují vážná rizika pro stabilitu společnosti: zánik bezpočtu profesí a prohlubování nerovnosti. Autoři přesvědčivě argumentují, co mohou udělat státy, aby zachovaly svým občanům zaměstnání, a jak by se na éru umělé inteligence měli adaptovat jednotlivci. Tento čtivý, zasvěcený, spíše optimistický a v USA velice diskutovaný výhled do budoucnosti by měl patřit k povinné četbě všech lidí, kterým není lhostejný svět, v němž budeme brzy žít. # Druhý věk strojů vás připraví na následující témata: - Proč se právě nyní nacházíme na počátku druhé průmyslové revoluce - O neuvěřitelných schopnostech nejnovějších digitálních technologií - Které profese zřejmě v dohledné době zaniknou - Jaké schopnosti budou naopak velmi ceněny - Proč v digitální ekonomii platí, že vítěz bere vše a ostatní chudnou - Že státy budou muset zvažovat garantování příjmu svým občanům - Proč je zadarmo dobře pro blahobyt, ale špatně pro HDP - Který typ práce zvládají stroje lépe a který hůře než člověk - Proč se zamyslet nad zápornou daní z příjmu - Kdy může být nečinnost horší než smrt - Proč je lépe být zahradníkem, než právníkem - Proč se nemusíme trápit s vypotřebováním inovací - Proč vybrat dítěti skvělého učitele - Co učit děti, aby v konkurenci inteligentních strojů uspěly ## Více o knize http://melvil.cz/kniha-druhy-vek-stroju

Práce, pokrok a prosperita v éře špičkových technologií

Druhý věk strojů

Wie der Kapitalismus doch noch die Welt rettet Die Menschheit hat einen Scheitelpunkt ihrer Geschichte erreicht, und das Fazit ist verblüffend: Trotz stetigen Bevölkerungswachstums verbrauchen wir Jahr für Jahr weniger Ressourcen für Energie und Konsumgüter. Wie kann das sein, wo wir doch vom Gegenteil überzeugt sind? Der renommierte Wirtschaftswissenschaftler Andrew McAfee stützt seine brillante Analyse auf skrupulös erarbeitetes Zahlenmaterial und zeigt, welche technologischen Errungenschaften diese Wende herbeigeführt haben. Dennoch müssen wir den realen Bedrohungen von Erderwärmung, Verschmutzung und Überfischung der Ozeane begegnen. Dieses Buch wird einen Paradigmenwechsel einläuten, wenn es darum geht, über unseren Planeten und seine Ressourcen fernab von Alarmismus fundiert zu diskutieren.

Andrew McAfee

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