Avinash K. Dixit

Barry Nalebuff

The authors of Thinking Strategically demonstrate how to apply the principles in game theory to achieve greater personal and professional successes, drawing on a diverse array of case studies to explain how to develop a win-oriented way of seeing the world.

A Game Theorist's Guide to Success in Business & Life

The Art of Strategy

From a leading Yale expert, a radical, principled, and field-tested approach that identifies what's really at stake in any negotiation and ensures you get your half--so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst in people. Wouldn't it be better if there were a principled way to negotiate? Wouldn't it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both--a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what's really at stake in a negotiation: the "pie." The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You'll learn how to get half the value you create, no matter your size. Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You'll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You'll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. Split the Pie allows both sides to focus their energy on making the biggest possible pie--to have your pie and eat it too.

A Radical New Way to Negotiate

Split the Pie

Ian Ayres

A book based on extensive research teaches investors how to diversify one's retirement portfolio over time with the aim of reducing risk while improving returns. Cowritten by the best-selling author of SuperCrunchers.

A New, Safe, and Audacious Way to Improve the Performance of Your Retirement Portfolio

Lifecycle Investing

A primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Illustrated with examples from every aspect of life, this book offers techniques which help you take the things we all see, every day, and think about them in a new way.

How to Use Everyday Ingenuity to Solve Problems Big and Small

Why Not?

Seth Goldman

In graphic novel format, the cofounders of Honest Tea present the history of the company and provide practical advice on launching a successful business, perseverance, and creative problem-solving.

The Honest Guide to Doing Business Differently-- and Succeeding

Mission in a Bottle

Adam Brandenburger

Defines a strategic planning method based on game theory

Co-opetition

From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You’ll learn how to get half the value you create, no matter your size. Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You’ll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You’ll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. Split the Pie allows both sides to focus their energy on making the biggest possible pie—to have your pie and eat it too.

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Barry Nalebuff

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