Charles R. Acland

In a society that awaits 'the new' in every medium, what happens to last year's new? From player pianos to vinyl records, and from the typewriter to the telephone, 'Residual Media' is an innovative approach to the aging of culture and reveals that, ultimately, new cultural phenomena rely on encounters with the old.

Residual Media

Haidee Wasson

By exploring the use of film in mid-twentieth-century institutions, including libraries, museums, classrooms, and professional organizations, the essays in Useful Cinema show how moving images became an ordinary feature of American life. In venues such as factories and community halls, people encountered industrial, educational, training, advertising, and other types of “useful cinema.” Screening these films transformed unlikely spaces, conveyed ideas, and produced subjects in the service of public and private aims. Such functional motion pictures helped to shape common sense about cinema’s place in contemporary life. Whether measured in terms of the number of films shown, the size of audiences, or the economic activity generated, the “non-theatrical sector” was a substantial and enduring parallel to the more spectacular realm of commercial film. In Useful Cinema, scholars examine organizations such as UNESCO, the YMCA, the Amateur Cinema League, and the Metropolitan Museum of Art. They also consider film exhibition sites in schools, businesses, and industries. As they expand understanding of this other American cinema, the contributors challenge preconceived notions about what cinema is. Contributors. Charles R. Acland, Joseph Clark, Zoë Druick, Ronald Walter Greene, Alison Griffiths, Stephen Groening, Jennifer Horne, Kirsten Ostherr, Eric Smoodin, Charles Tepperman, Gregory A. Waller, Haidee Wasson. Michael Zryd

Useful Cinema

Charles R. Acland charts the origins, impact, and dynamics of the blockbuster, showing how it became a complex economic and cultural machine designed to advance popular support for technological advances.

Movies, Technology, and Wonder

American Blockbuster

William Buxton

A collection of original essays that moves beyond the prevalent view of Harold Innis as a technological determinist, Harold Innis in the New Century brings his innovative ideas to bear upon a variety of contemporary issues, such as postmodernism, liberalism, gender, and cultural policy. The book is divided into three sections: "Reflections on Innis" provides a historical reassessment of Innis, "Gaps and Silences" considers the limitations of both Innis's thought and his interpreters, and "Innis and Cultural Theory" offers speculations on his influence on cultural analysis. The interpretations offered reflect the changing landscape of intellectual life as boundaries between traditional disciplines blur and new interdisciplinary fields emerge. Harold Innis in the New Century is a valuable resource for scholars and students of Canadian studies, communication studies, cultural studies, economic history, and political science.

Reflections and Refractions

Harold Innis in the New Century

Ben-Hur (1959), Jaws (1975), Avatar (2009), Wonder Woman (2017): the blockbuster movie has held a dominant position in American popular culture for decades. In American Blockbuster Charles R. Acland charts the origins, impact, and dynamics of this most visible, entertaining, and disparaged cultural form. Acland narrates how blockbusters emerged from Hollywood's turn to a hit-driven focus during the industry's business crisis in the 1950s. Movies became bigger, louder, and more spectacular. They also became prototypes for ideas and commodities associated with the future of technology and culture, accelerating the prominence of technological innovation in modern American life. Acland shows that blockbusters continue to be more than just movies; they are industrial strategies and complex cultural machines designed to normalize the ideologies of our technological age.

Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn t kept the concept from having a long afterlife in the popular imagination.

Charles R. Acland

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