Donald A. Norman

Anyone who designs anything to be used by humans — from physical objects to computer programs to conceptual tools — must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

The Design of Everyday Things

Why We Love (or Hate) Everyday Things

Emotional Design

In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem; it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity. Norman gives us a crash course in the virtues of complexity.

Living with Complexity

Tamara Dunaeff

In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.

Defending Human Attributes In The Age Of The Machine

Things That Make Us Smart

Human behavior brought our world to the brink, human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth’s resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book’s three major themes: meaning, sustainability, and humanity-centeredness. Emphasize quality of life, not monetary rewards; restructure how we live to better protect the environment; and focus on all of humanity. The book presents an eye-opening diagnosis of where we’ve gone wrong and a clear prescription for making things better. Norman proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life. His experience as both a scientist and business executive gives him the perspective to show how to make these changes while maintaining a thriving economy. Let the change begin with this book before it’s too late

Meaningful, Sustainable, Humanity Centered

Design for a Better World

Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of Everyday Things, he points out what's going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere-from “smart” cars and homes that seek to anticipate a user's every need, to the latest automatic navigational systems. Norman builds on this critique to offer a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects-many of which are already in use or development.

Author of The Design of Everyday Things

The Design of Future Things

Design of Everyday Things

This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.

Why Good Products Can Fail, the Personal Computer is So Complex, and Information Appliances are the Solution

The Invisible Computer

From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

Turn Signals Are The Facial Expressions Of Automobiles

Gündelik şeylerin tasarımı

Stephen W. Draper

This comprehensive volume is the product of an intensive collaborative effort among researchers across the United States, Europe and Japan. The result -- a change in the way we think of humans and computers.

New Perspectives on Human-computer Interaction

User Centered System Design

Dizajn na co dzień

La caffettiera del masochista. Psicopatologia degli oggetti quotidiani

Peter H. Lindsay

An Introduction to Psychology

Human Information Processing

Дизайн привычных вещей

The psychology of everyday things

ANA DEIRO

Partindo do princípio dos três tipos de design - o visceral, o comportamental e o reflexivo -, o Donald A. Norman define o que é o 'Design emocional' - que intitula o livro -, estética que nos repulsa ou atrai a determinado produto. Utilizando exemplos que fazem parte do dia-a-dia da maioria das pessoas, como a interação com computadores, a produção e o uso de fotografias e os objetos comprados em viagens, o autor explora a grande dúvida que aflige as pessoas - saber se as coisas bonitas realmente funcionam melhor do que as feias.

por que adoramos (ou detestamos) os objetos do dia-a-dia

Design emocional

La Psicologia de Los Objetos Cotidianos

Por que alguns produtos satisfazem os consumidores, enquanto outros os deixam completamente frustrados? Em 'O design do dia-a-dia', o especialista em usabilidade Donald A. Norman analisa essa questão, mostrando que a dificuldade em manipular certos produt

Donald A. Norman

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