He Gets Us
About
"He Gets Us" is an American religious advertising campaign by the Servant Foundation, a non-profit funded primarily by anonymous donors. First launched in 2022, the campaign's stated goal is to "reintroduce people to the Jesus of the Bible". Its campaigns are designed to cater to younger demographics and religious skeptics via allusions to present-day social movements, with an emphasis on values such as inclusion, compassion, and "radical forgiveness". At least US$100 million was initially spent on the campaign, which has included billboards, sponsor placements, and television commercials. The campaign aired multiple spots during the 2022–23 NFL playoffs, including two during Super Bowl LVII.
