Jonah Lehrer

Offers a fascinating look at the new science of decision-making--and how it can help us make better choices.

How We Decide

"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.

How Creativity Works

Imagine

Details the contributions of an unlikely group of artists--including artist Paul Cézanne, chef Auguste Escoffier, writer Gertrude Stein, novelist Marcel Proust, and others--to an understanding of the inner workings of the human brain, arguing that art can play a key role in enhancing scientific discovery.

Proust was a Neuroscientist

Shlomo Benartzi

A leading behavioral economist shows how to improve our thinking and decisions in an age of screens. We think differently on screens. We might even think differently on different types of screens. The medium shapes the message. By drawing on the latest research, behavioral economist Shlomo Benartzi shows that many of the nudges and cues that influence our offline choices fail to work online. Instead, our digital behavior is driven by a new collection of quirks and tendencies, such as the screen location effect, in which the precise location of an item on a display can make us far more likely to pick it. Until we understand how people really think on screens, we'll never be able help them think better. Using provocative case studies, Benartzi shows how the right kind of digital intervention can help consumers cut wasteful spending, lose weight, and shop more effectively. It can even save lives.

Surprising Ways to Influence and Improve Online Behavior

The Smarter Screen

Drawing on the fields of psychology, neuroscience and anthropology, a New York Times best-selling author unlocks the secrets of mystery's allure, shedding new light on everything from the formulas of our favorite detective shows to the calculated risks of the stock market.

A Seduction, A Strategy, A Solution

Mystery

“Jonah Lehrer has a lot to offer the world….The book is interesting on nearly every page….Good writers make writing look easy, but what people like Lehrer do is not easy at all.” —David Brooks, The New York Times Book Review Science writer Jonah Lehrer explores the mysterious subject of love. Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer’s A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives. Love confuses and compels us—and it can destroy and define us. It has inspired our greatest poetry, defined our societies and our beliefs, and governs our biology. From the way infants attach to their parents, to the way we fall in love with another person, to the way some find a love for God or their pets, to the way we remember and mourn love after it ends, this book focuses on research that attempts, even in glancing ways, to deal with the long-term and the everyday. The most dangerous myth of love is that it’s easy, that we fall into the feeling and then the feeling takes care of itself. While we can easily measure the dopamine that causes the initial feelings of “falling” in love, the partnerships and devotions that last decades or longer remain a mystery. This book is about that mystery. Love, Lehrer argues, is not built solely on overwhelming passion, but, fascinatingly, on a set of skills to be cultivated over a lifetime.

A Book About Love

Proust Bir Sinirbilimciydi

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Proust Era Um Neurocientista

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En Sobre el amor, Jonah Lehrer entreteje estudios científicos de psicología, análisis profundos sobre la salud y la felicidad, relatos históricos y personajes literarios, manuales sobre la crianza de los hijos y el lenguaje de las webs de citas para examinar en profundidad el impulso más misterioso e importante que determina y mueve nuestras vidas. El mito más peligroso sobre el amor es que resulta fácil, que nos dejamos llevar por el sentimiento y que a partir de ahí sigue su curso. Es posible medir la dopamina que generan los primeros síntomas de «enamoramiento», pero los vínculos afectivos y la entrega que duran décadas, o incluso más, continúan siendo un misterio. Este libro versa sobre ese misterio. El amor, sostiene Lehrer, no se cimienta únicamente en una pasión arrolladora, sino, y esto es lo más fascinante, en una serie de cualidades que deben cultivarse a lo largo de toda una vida. El amor nos confunde y determina, puede llegar a destruirnos y definirnos. Ha inspirado la poesía más sublime, ha configurado nuestras sociedades y creencias y gobierna nuestra biología. Desde el apego de los hijos a los padres, pasando por la manera en la que nos enamoramos de otra persona y por el amor que algunos profesan a su dios o a sus mascotas, hasta la manera en la que recordamos y lloramos el fin del amor, este libro se centra en un análisis que trata de abordarlo tanto en el largo plazo como en el día a día. ------- Hay dos leyes psicológicas que conforman gran parte de la experiencia humana y que existen por oposición entre sí. La primera ley es la costumbre. Cuando estamos expuestos repetidamente a un estímulo, poco a poco lo ignoramos. Por ejemplo, la ropa interior. ¿La sientes? ¿Eres consciente de que la llevas? La respuesta es no. La misma triste lógica se aplica a casi todos los placeres, desde el sabor del chocolate hasta el último artilugio de moda. El placer siempre desaparece, reemplazado por la indiferencia habitual. Pero la costumbre no lo arruina todo. Hay una segunda ley sobre la experiencia humana y se basa en lo que perdura. Entre tanto desvanecimiento hay placeres que persisten. Encontramos alegrías que nunca desaparecen. Conocemos gente que nunca se aburre. ¿Y que decimos acerca de estas cosas? Decimos que las amamos. "Amor" es otra forma de llamar a lo que nunca envejece. -------

¿Por qué el amor es amor? Las claves artísticas y psicológicas del sentimiento más universal

Sobre el amor

Ferit Budak Aydar

Elginkan Vakfı

Proust bir sinirbilimciydi

New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

Immagina. Come nasce la creatività

Sull'amore

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' - from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer's goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Jonah Lehrer

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