Peter John

Liz Richardson

Alice Moseley

Gerry Stoker

Sarah Cotterill

Graham Smith

Corinne Wales

How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein's book Nudge drew on work from behavioral economics to claim that citizens might be encouraged through ‘light touch interventions’ (i.e.nudges) to take action. In this ground-breaking successor to Nudge, Peter John and his colleagues argue that an alternative approach also needs to be considered, based on what they call a 'think' strategy. Their core idea is that citizens should themselves deliberate and decide their own priorities as part of a process of civic and democratic renewal. The authors not only set out these divergent approaches in theory but they offer evidence from a series of experiments to show how using techniques from ‘nudge’ or ‘think’ repertoires work in practice and how that practice is made effective. The book is unique in exploring an expanding field of policy and social science interest - changing civic behavior, using insights from another growing field of social science interest - the rise of experimental methods.

Experimenting with Ways to Change Civic Behaviour

Nudge, Nudge, Think, Think

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice. Updated and rewritten, this second edition features a new epilogue that reflects on recent developments in nudge theory and practice, introducing a radical version of nudge, 'nudge plus'. There is also a substantial prologue by Cass Sunstein.

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice. Updated and rewritten, this second edition features a new epilogue that reflects on recent developments in nudge theory and practice, introducing a radical version of nudge, ‘nudge plus’. There is also a substantial prologue by Cass Sunstein.

Experimenting with ways to change citizen behaviour, second edition

Nudge, nudge, think, think

Hisako Nomura

Hanhua Liu

How can governments persuade citizens to act in socially beneficial ways? This successor to Thaler and Sunstein's cult book Nudge argues that an alternative approach needs to be considered - a 'think' strategy, in which citizens deliberate their own priorities as part of a process of civic renewal.

Liz Richardson

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