Marian Burk Wood

Praktisch handboek voor ondernemers voor de opstelling van een marketingplan.

Het marketingplan, 2/e

Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

Essential Guide to Marketing Planning

Philip Kotler

Veronica Wong

John Saunders

Gary Armstrong

This Online Course Pack consists of Principles of Marketing/Essential Guide to Marketing Planning, 1/e, by Kotler, Armstrong, Wong, Saunders and Wood (ISBN: 9781408207680), Principles of Marketing, 5/e by Kotler, Armstrong, Wong and Saunders (ISBN: 9780273711568), MyMarketingLab for Kotler Principles of Marketing fifth European edition student access card, 5/e by Kotler, Armstrong, Wong, and Saunders, (ISBN: 9780273711612), and Essential Guide to Marketing Planning, 1/e by Wood (ISBN: 9780273713234) plus access to a Pearson Education Online Course.

Principles of Marketing. MyMarketingLab for Kotler Principles of Marketing Fifth European Edition Student Access Card/Essential Guide to Marketing Planning

Marian Burk Wood

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