Francis-Noël Thomas

Mark Turner

Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. In the first half of Clear and Simple, the authors introduce a range of styles--reflexive, practical, plain, contemplative, romantic, prophetic, and others--contrasting them to classic style. Its principles are simple: The writer adopts the pose that the motive is truth, the purpose is presentation, the reader is an intellectual equal, and the occasion is informal. Classic style is at home in everything from business memos to personal letters, from magazine articles to university writing. The second half of the book is a tour of examples--the exquisite and the execrable--showing what has worked and what hasn't. Classic prose is found everywhere: from Thomas Jefferson to Junichirō Tanizaki, from Mark Twain to the observations of an undergraduate. Here are many fine performances in classic style, each clear and simple as the truth. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. -- "Booklist"

Writing Classic Prose

Clear and Simple as the Truth

Gilles Fauconnier

The Way We Think is a dazzling tour of the complexities of human imagination.--George Lakoff, co-author of Philosophy in the Flesh and Where Mathematics Comes From.

Conceptual Blending and the Mind's Hidden Complexities

The Way We Think

Turner argues that story, projection, and parable precede grammar, that language follows from these mental capacities as a consequence. Language, he concludes, is the child of the literary mind

The Origins of Thought and Language

The Literary Mind

Ellen Kuhlmann

Trees and Shrubs of the Pacific Northwest

All normal human beings alive in the last fifty thousand years appear to have possessed, in Mark Turner's phrase, "irrepressibly artful minds." Cognitively modern minds produced a staggering list of behavioral singularities--science, religion, mathematics, language, advanced tool use, decorative dress, dance, culture, art--that seems to indicate a mysterious and unexplained discontinuity between us and all other living things. This brute fact gives rise to some tantalizing questions: How did the artful mind emerge? What are the basic mental operations that make art possible for us now, and how do they operate? These are the questions that occupy the distinguished contributors to this volume, which emerged from a year-long Getty-funded research project hosted by the Center for Advanced Study in the Behavioral Sciences at Stanford. These scholars bring to bear a range of disciplinary and cross-disciplinary perspectives on the relationship between art (broadly conceived), the mind, and the brain. Together they hope to provide directions for a new field of research that can play a significant role in answering the great riddle of human singularity.

Cognitive Science and the Riddle of Human Creativity

The Artful Mind

George Lakoff

"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." — Hugh Kenner, Johns Hopkins University "In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important." — Norman Holland, University of Florida

A Field Guide to Poetic Metaphor

More than Cool Reason

The great adventure of modern cognitive science, the discovery of the human mind, will fundamentally revise our concept of what it means to be human. Drawing together the classical conception of the language arts, the Renaissance sense of scientific discovery, and the modern study of the mind, Mark Turner offers a vision of the central role that language and the arts of language can play in that adventure.

The Study of English in the Age of Cognitive Science

Reading Minds

In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition -- the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely known in laboratories throughout the world; this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.

Conceptual Blending And The Mind's Hidden Complexities

For more than a decade, Clear and Simple as the Truth has guided readers to consider style not as an elegant accessory of effective prose but as its very heart. Francis-Noël Thomas and Mark Turner present writing as an intellectual activity, not a passive application of verbal skills. In classic style, the motive is truth, the purpose is presentation, the reader and writer are intellectual equals, and the occasion is informal. This general style of presentation is at home everywhere, from business memos to personal letters and from magazine articles to student essays. Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. The book is divided into four parts. The first, "Principles of Classic Style," defines the style and contrasts it with a number of others. "The Museum" is a guided tour through examples of writing, both exquisite and execrable. "The Studio," new to this edition, presents a series of structured exercises. Finally, "Further Readings in Classic Prose" offers a list of additional examples drawn from a range of times, places, and subjects. A companion website, classicprose.com, offers supplementary examples, exhibits, and commentary, and features a selection of pieces written by students in courses that used Clear and Simple as the Truth as a textbook.

Writing Classic Prose - Second Edition

Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.

Blending, Creativity, and the Human Spark

The Origin of Ideas

Beverley Eveleigh

Two voices. Two killers. Two stories. Once they both fought for freedom but now the quest for revenge has set them on a collision course. Who can be trusted? Betrayal begets betrayal and when their dance of death begins no one is safe. Paid assassin Alice Lombardi (aka Halo) confronts her past and goes head to head with a man prepared to go to extremes in the name of vengeance.

Kill Them Twice

The Cotswolds have, for centuries, been shrouded in mystery. Ghost stories and rumours of witchcraft are common, and in modern times UFOs and even crop circles have added to the area's fascination. This book gathers together a collection of personal accounts from the district.

Folklore and Mysteries of the Cotswolds

David Hulme

Willy McCourt

This fully revised edition of the same authors' Governance, Administration and Development is the ideal introduction to public management and the policy process in developing countries. With a new chapter on issues of law and order, it also covers current debates on civil society, aid and intervention, and the relationship of states and markets.

Making the State Work

Governance, Management and Development

Vera Tobin

Fey Parrill

Meaning, Form, and Body brings together renowned figures in the field of cognitive linguistics to discuss two related research areas in the study of linguistics: the integration of form and meaning and language and the human body. Among the numerous topics discussed are grammatical constructions, conceptual integration, and gesture.

Meaning, Form, and Body

The book is a compilation of poems and songs written over many years. Mark has traveled over much of the world while writing verse. He writes almost every day and considers his writing a gift from God. Although, much of the verse is evangelistic in theme intended to lead souls to heaven many different subjects are covered inluding issues like gun control, The Good of the Gun, war, Blood for Oil, greed, Monetary Man, homelessness, Cosmos Calamity and death, Before Their Time, as well as many other subjects. As this book includes poems and songs written over many years the tone, temperament and prospective vary greatly. Peace and Love

Messenger of Song

He had it all. He was a big-time kickboxer with a bright future ahead until he lost it all. Now he's a debt collecting crook trying to score big enough to leave Wisconsin. Everything was going well until he gets into a war with the worlds most powerful drug cartel, that's slowly taking over Milwaukee. He must now save the woman he loves and the city he hates, or end up in the obituaries trying.

Lethal & Sexy

Cristina Cacciari

Albert N. Katz

Raymond W. Gibbs Jr.

Our understanding of the nature and processing of figurative language is central to several important issues in cognitive science, including the relationship of language and thought, how we process language, and how we comprehend abstract meaning. Over the past fifteen years, traditional approaches to these issues have been challenged by experimental psychologists, linguists, and other cognitive scientists interested in the structures of the mind and the processes that operate on them. In Figurative Language and Thought, internationally recognized experts in the field of figurative language, Albert Katz, Mark Turner, Raymond W. Gibbs Jr., and Cristina Cacciari, provide a coherent and focused debate on the subject. The book's authors discuss a variety of fundamental questions, including: What can figures of speech tell us about the structure of the conceptual system? If and how should we distinguish the literal from the nonliteral in our theories of language and thought? Are we primarily figurative thinkers and consequently figurative language users or the other way around? Why do we prefer to speak metaphorically in everyday conversation, when literal options may be available for use? Is metaphor the only vehicle through which we can understand abstract concepts? What role do cultural and social factors play in our comprehension of figurative language? These and related questions are raised and argued in an integrative look at the role of nonliteral language in cognition. This volume, a part of Counterpoints series, will be thought-provoking reading for a wide range of cognitive psychologists, linguists, and philosophers.

Mark Turner

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