Olivier Blanchard

Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it * *The first book about social media written by a business executive for executives. *Connects the dots between program development, integration, management, and business impact. *Clearly explains how to effectively integrate Social Media into long-term business programs, short-term campaigns, and brand initiatives. *Foreword by Brian Solis, author of 'Engage' Social Media ROI shows exactly how to make social media work for business, measure the results, and optimize them. Globally renowned brand strategist and marketing executive Olivier Blanchard shows how to connect the dots between social media strategy, program development, integration with other short- and long-term initiatives, execution, and business impact - both financial and non-financial. Both a practical social media training tutorial and an A-Z desk reference, this book is organized to provide fast answers to specific questions -- ranging from defining metrics and organizational guidelines to earning followers and managing crises. Coverage includes: * *Getting started: 'listening before talking. *Aligning social communications to business goals. *Planning for performance measurement. *Managing F.R.Y. (Frequency, Reach and Yield). *Laying the operational groundwork for effective social media management. *Integrating Social Media into long-term programs, short-term marketing campaigns, and any brand initiative. *Using social media to deliver real-time customer support. *Leveraging mobility and the 'on-the-fly' social media culture. *Blanchard presents proven solutions and techniques for everyone with social media responsibilities in companies of all kinds, from startups and small businesses to the Fortune® 500.

Managing and Measuring Social Media Efforts in Your Organization

Social Media ROI

Dani Rodrik

Leading economists and policymakers consider what economic tools are most effective in reversing the rise in inequality. Economic inequality is the defining issue of our time. In the United States, the wealth share of the top 1% has risen from 25% in the late 1970s to around 40% today. The percentage of children earning more than their parents has fallen from 90% in the 1940s to around 50% today. In Combating Inequality, leading economists, many of them current or former policymakers, bring good news: we have the tools to reverse the rise in inequality. In their discussions, they consider which of these tools are the most effective at doing so.

Rethinking Government's Role

Combating Inequality

Social Media ROI. Sfruttare le tecnologie Social e Viral per fare profitto in azienda

Daniel Newman

Explore how the future of human work enhanced by machines will open the door to a new golden age of innovation, discovery, operational efficiency and opportunity.

The Future of Our Partnership with Machines

Human/Machine

Kenneth Rogoff

Raghuram Rajan

Lawrence H. Summers

Leading economists consider the shape of future economic policy: will it resume the pre-crisis consensus, or contend with the post-crisis “new normal”? What will economic policy look like once the global financial crisis is finally over? Will it resume the pre-crisis consensus, or will it be forced to contend with a post-crisis “new normal”? Have we made progress in addressing these issues, or does confusion remain? In April of 2015, the International Monetary Fund gathered leading economists, both academics and policymakers, to address the shape of future macroeconomic policy. This book is the result, with prominent figures—including Ben Bernanke, John Taylor, and Paul Volcker—offering essays that address topics that range from the measurement of systemic risk to foreign exchange intervention. The chapters address whether we have entered a “new normal” of low growth, negative real rates, and deflationary pressures, with contributors taking opposing views; whether new financial regulation has stemmed systemic risk; the effectiveness of macro prudential tools; monetary policy, the choice of inflation targets, and the responsibilities of central banks; fiscal policy, stimulus, and debt stabilization; the volatility of capital flows; and the international monetary and financial system, including the role of international policy coordination. In light of these discussions, is there progress or confusion regarding the future of macroeconomic policy? In the final chapter, volume editor Olivier Blanchard answers: both. Many lessons have been learned; but, as the chapters of the book reveal, there is no clear agreement on several key issues. Contributors Viral V. Acharya, Anat R. Admati, Zeti Akhtar Aziz, Ben Bernanke, Olivier Blanchard, Marco Buti, Ricardo J. Caballero, Agustín Carstens, Jaime Caruana, J. Bradford DeLong, Martin Feldstein, Vitor Gaspar, John Geanakoplos, Philipp Hildebrand, Gill Marcus, Maurice Obstfeld, Luiz Awazu Pereira da Silva, Rafael Portillo, Raghuram Rajan, Kenneth Rogoff, Robert E. Rubin, Lawrence H. Summers, Hyun Song Shin, Lars E. O. Svensson, John B. Taylor, Paul Tucker, José Viñals, Paul A. Volcker

The State of Macroeconomic Policy

Progress and Confusion

Francesco Giavazzi

Alessia Amighini

An integrated, global view of macroeconomics, showing the connections between goods markets, financial markets, and labour markets worldwide. This is a book rooted in the real-world: from the major economic crisis of the late 2000s to the profound economic effects caused by the COVID-19 pandemic, from monetary policy in the US, to Brexit, the problems of the Euro area and growth in China, it will help your students make sense not only of current macroeconomic events but also those that may unfold in the future.

A European Perspective

Macroeconomics

"For intermediate courses in economics." A Unified View of the Latest Macroeconomic Events In " Macroeconomics, " Blanchard presents a unified, global view of macroeconomics, enabling readers to see the connections between goods, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps readers make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help readers employ and develop their analytical and evaluative skills. Also Available with MyEconLab (r) MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. Students, if interested in purchasing this title with MyEconLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyEconLab, search for: 0134472543 / 9780134472546 "Macroeconomics Plus MyEconLab with Pearson eText -- Access Card Package" Package consists of: 0133780589 / 9780133780581 " Macroeconomics" 0133860930 / 9780133860931" MyEconLab with Pearson eText -- Access Card -- for Macroeconomics" "

leading economists reassess economic policy

In the wake of the crisis

Stephen J. Dubner

Steven D. Levitt

Macroeconomics/ Freakonomics

Valuepack

Gerhard Illing

Makroökonomie

Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. Buy Macroeconomics: A European Perspective with MyEconLab access card, (ISBN 9780273771821) if you need access to the MyEconLab as well, and save money on this brilliant resource. Macroeconomics: A European Perspective will give students a fuller understanding of the subject and has been fully updated to provide broad coverage of the ongoing economic turmoil in Europe. It's unified view of macroeconomics helps students to make the connections between the short, medium, and long run. Features Updated chapters on the financial crisis, European economic and monetary integration, the Euro, and sovereign debt Graphs and tables Focus boxes expand on macroeconomic events Margin notes provide extended definitions and give students additional context Need extra support? This product is the book alone, and does NOT come with access to MyEconLab. This title can be supported by MyEconLab, an online homework and tutorial system which can be fully integrated into an instructor's course. You can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyEconLab: Buy Macroeconomics: A European Perspective with MyEconLab access card, (ISBN 9780273771821) Alternatively, buy access to MyEconLab and the eText – an online version of the book - online at www.MyEconLab.com. For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk/replocator

Macroeconomics: A European Perspective

Leading economists discuss post–financial crisis policy dilemmas, including the dangers of complacency in a period of relative stability. The Great Depression led to the Keynesian revolution and dramatic shifts in macroeconomic theory and macroeconomic policy. Similarly, the stagflation of the 1970s led to the adoption of the natural rate hypothesis and to a major reassessment of the role of macroeconomic policy. Should the financial crisis and the Great Recession lead to yet another major reassessment, to another intellectual revolution? Will it? If so, what form should it, or will it, take? These are the questions taken up in this book, in a series of contributions by policymakers and academics. The contributors discuss the complex role of the financial sector, the relative roles of monetary and fiscal policy, the limits of monetary policy to address financial stability, the need for fiscal policy to play a more active role in stabilization, and the relative roles of financial regulation and macroprudential tools. The general message is a warning against going back to precrisis ways—to narrow inflation targeting, little use of fiscal policy for stabilization, and insufficient financial regulation. Contributors David Aikman, Alan J. Auerbach, Ben S. Bernanke, Olivier Blanchard, Lael Brainard, Markus K. Brunnermeier, Marco Buti, Benoît Cœuré, Mario Draghi, Barry Eichengreen, Jason Furman, Gita Gopinath, Pierre-Olivier Gourinchas, Andrew G. Haldane, Philipp Hildebrand, Marc Hinterschweiger, Sujit Kapadia, Nellie Liang, Adam S. Posen, Raghuram Rajan, Valerie Ramey, Carmen Reinhart, Dani Rodrik, Robert E. Rubin, Jay C. Shambaugh, Tharman Shanmugaratnam, Jeremy C. Stein, Lawrence H. Summers

Rethinking Macroeconomic Policy after the Great Recession

Evolution or Revolution?

Benoît Coeuré

Jean Pisani-Ferry

Pierre Jacquet

Agnès Bénassy-Quéré

Les crises ont profondément transformé la politique économique. La tempête financière de 2008, la Grande Récession qui a suivi et les déboires de la zone euro ont ébranlé les certitudes passées et appellent de nouvelles réponses. Le niveau très faible de l'inflation, la baisse des taux d'intérêt, le ralentissement de la croissance, la hausse des dettes publiques, la montée de l'urgence écologique et l'augmentation des inégalités ont mis en cause l'ordre des priorités. Des chapitres oubliés de la théorie économique ont été relus et des instruments nouveaux ont été mis en place. Pour tenter d'endiguer la crise économique déclenchée par la pandémie de Covid-19, il est indispensable de s'appuyer sur un cadre analytique clair. Comment distinguer les chocs qui affectent l'offre et la demande ? Quelles sont les limites de l'endettement public ? Que peut la politique monétaire lorsque l'inflation est voisine de zéro et comment doit-elle s'articuler avec la politique budgétaire ? Comment stimuler l'emploi ? Comment limiter les inégalités et relancer l'activité en verdissant la croissance ? Si chaque crise est spécifique, les instruments à la disposition des gouvernements et des banques centrales se sont bâtis au fil des décennies et leurs effets sont de mieux en mieux compris. Au croisement de la recherche économique et de la pratique, Politique économique rend compte de ce savoir accumulé et dresse l'inventaire des nouvelles questions. Ce manuel s'est imposé depuis plus de dix ans comme la référence pour comprendre les politiques économiques d'aujourd'hui. Cette cinquième édition a été mise à jour. Ce livre s'adresse aux étudiants en licence ou master d'économie, de gestion ou de sciences politiques, candidats aux concours administratifs, praticiens et observateurs de la politique économique, acteurs de la vie économique.

Politique économique

Learn the digital transformation secrets of the world's most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business "Futureproof."More than ever before, well-established companies are succumbing to wave after wave of disruption from new entrants, new technologies, and new customer expectations. Companies like Kodak, Blockbuster Video and Xerox weren't able to cope with the pace and scope of disruption, and now they're all but gone. No business leader wants to be next. The pressure is on to adapt. As organizations begin to cope with the realization that digital transformation is the key to their survival in the age of technology-driven business, it is easy to fall into the trap of thinking that digital transformation is merely a technology investment play. It isn't.There is a larger operational vision at play here, and the world's most adaptable companies have already figured out what it is. Broken down into its core components, it consists of 7 operational pillars that help organizations accelerate digital transformation, manage change, and turn disruption into a tireless engine of opportunity. In this book, you will learn: * 7 futureproofing pillars that drive a digitally-transformed enterprise* Why companies that focus on experience design are so much more successful than those that don't.* How to recruit, develop and motivate the workforce of the future. * Why the world's most successful companies have learned to put change at the heart of their business model. * How stalled organizations can unlock their innovation potential and become game-changers in their own right. * Why data-driven mindsets win and how that affects your technology investment strategy.* Why culture is the most important building block of a futureproof business, and how you can shape yours

7 Key Pillars for Digital Transformation Success

Futureproof

Contains the findings and discussions from a 2011 International Monetary Fund conference on the post-crisis global economy.

Leading Economists Reassess Economic Policy

In the Wake of the Crisis

Michael Spence

Joseph E. Stiglitz

David Romer

Prominent economists reconsider the fundamentals of economic policy for a post-crisis world. In 2011, the International Monetary Fund invited prominent economists and economic policymakers to consider the brave new world of the post-crisis global economy. The result is a book that captures the state of macroeconomic thinking at a transformational moment. The crisis and the weak recovery that has followed raise fundamental questions concerning macroeconomics and economic policy. These top economists discuss future directions for monetary policy, fiscal policy, financial regulation, capital-account management, growth strategies, the international monetary system, and the economic models that should underpin thinking about critical policy choices. Contributors Olivier Blanchard, Ricardo Caballero, Charles Collyns, Arminio Fraga, Már Guðmundsson, Sri Mulyani Indrawati, Otmar Issing, Olivier Jeanne, Rakesh Mohan, Maurice Obstfeld, José Antonio Ocampo, Guillermo Ortiz, Y. V. Reddy, Dani Rodrik, David Romer, Paul Romer, Andrew Sheng, Hyun Song Shin, Parthasarathi Shome, Robert Solow, Michael Spence, Joseph Stiglitz, Adair Turner

Olivier Blanchard

About

Books

Join the club