Rob Walker

"A handsome, beautifully produced compilation of meditations and exercises to inspire us to find joy and expand the ways we engage with the people and places, the objects and tasks we encounter in our everyday lives"--

131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday

The Art of Noticing

A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability to blur the lines among advertising, entertainment, and public space. 50,000 first printing.

The Secret Dialogue Between what We Buy and who We are

Buying in

Joshua Glenn

100 EXTRAORDINARY STORIES ABOUT ORDINARY THINGS SIGNIFICANT OBJECTS: A Literary and Economic Experiment Can a great story transform a worthless trinket into a significant object? The Significant Objects project set out to answer that question once and for all, by recruiting a highly impressive crew of creative writers to invent stories about an unimpressive menagerie of items rescued from thrift stores and yard sales. That secondhand flotsam definitely becomes more valuable: sold on eBay, objects originally picked up for a buck or so sold for thousands of dollars in total — making the project a sensation in the literary blogosphere along the way. But something else happened, too: The stories created were astonishing, a cavalcade of surprising responses to the challenge of manufacturing significance. Who would have believed that random junk could inspire so much imagination? The founders of the Significant Objects project, that’s who. This book collects 100 of the finest tales from this unprecedented creative experiment; you’ll never look at a thrift-store curiosity the same way again. FEATURING ORIGINAL STORIES BY: Chris Adrian • Rob Agredo • Kurt Andersen • Rachel Axler • Rob Baedeker • Nicholson Baker • Rosecrans Baldwin • Matthew Battles • Charles Baxter • Kate Bernheimer • Susanna Breslin • Kevin Brockmeier • Matt Brown • Blake Butler • Meg Cabot • Tim Carvell • Patrick Cates • Dan Chaon • Susanna Daniel • Adam Davies • Kathryn Davis • Matthew De Abaitua • Stacey • D'Erasmo • Helen DeWitt • Doug Dorst • Mark Doty • Ben Ehrenreich • Mark Frauenfelder • Amy Fusselman • William Gibson • Myla Goldberg • Ben Greenman • Jason Grote • Jim Hanas • Jennifer Michael Hecht • Sheila Heti • Christine Hill • Dara Horn • Shelley Jackson • Heidi Julavits • Ben Katchor • Matt Klam • Wayne Koestenbaum • Josh Kramer • Kathryn Kuitenbrouwer • Neil LaBute • Victor LaValle • J. Robert Lennon • Jonathan Lethem • Todd Levin • Laura Lippman • Mimi Lipson • Robert Lopez • Joe Lyons • Sarah Manguso • Merrill Markoe • Tom McCarthy • Miranda Mellis • Lydia Millet • Maud Newton • Annie Nocenti • Stephen O’Connor • Stewart O’Nan • Jenny Offill • Gary Panter • Ed Park • James Parker • Benjamin Percy • Mark Jude Poirier • Padgett Powell • Bob Powers • Todd Pruzan • Dan Reines • Nathaniel Rich • Peter Rock • Lucinda Rosenfeld • Greg Rowland • Luc Sante • R.K. Scher • Toni Schlesinger • Matthew Sharpe • Jim Shepard • David Shields • Marisa Silver • Curtis Sittenfeld • Bruce Sterling • Scarlett Thomas • Jeff Turrentine • Deb Olin Unferth • Tom Vanderbilt • Matthew J. Wells • Joe Wenderoth • Margaret Wertheim • Colleen Werthmann • Colson Whitehead • Carl Wilson • Cintra Wilson • Sari Wilson • Douglas Wolk • John Wray

Significant Objects

A Vintage Shorts selection. Becoming a first-class noticer is crucial to any creative process, but perhaps it is particularly crucial for a writer. In the era of white noise, when the ability to be present is often lost, Rob Walker’s provocations and exercises will enchant and delight, and help writers of all stripes develop an original point of view. Drawn from his gorgeous illustrated volume, The Art of Noticing, twenty selections ranging in scope from “Hunt for a feeling” to “Detect imaginary clues” make for an enjoyable cure for writer’s block, and a resource that writers of all walks of life will treasure and come to for inspiration again, and again. An ebook short.

From The Art of Noticing

The Art of Noticing for Writers

Lost Objects

Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told. New York Times Magazine columnist Rob Walker argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel "virally", whether by creating Internet video ads for Converse All Stars or "tagging" public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I'm with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I'm With the Brand tells the story of how what we buy has increasingly has come to define who we are.

I'm with the Brand

Rob Walker, columnist for The New York Times Magazine, energises the lately enervated worlds of memoir and travelogue with his book-length debut, 'Letters From New Orleans', a reconnaissance of a city obsessed with the forensic details of denial. Walker traded his New York life, including a decent media job, back in January of 2000. He and his girlfriend set up shop in New Orleans and soon after, Walker began sending, via email, 'The Letter From New Orleans' to interested parties. All fourteen pieces, along with additional material and photo spectra, are included in the book. Subjects covered include: celebratory gunfire, rich people, Michelle Shocked, the riddle of race relations today, robots, fine dining, drunkenness, urban decay, debutantes, the nature of identity, Gennifer Flowers, the song 'St James Infirmary', and mortality.

Letters from New Orleans

David Murphy

Graham Webb

In the 21st century technology has become an essential part of teaching and learning. This manual provides practical advice on teaching in a wide range of technologies, including the internet and multimedia packages. Using case studies to illustrate the key concepts, this book aims to promote student learning and understanding, and show educators how to use technology to motivate learners and encourage productive interaction.

Case Studies, Experience and Practice

Online Learning and Teaching with Technology

OK, you asked for it, here we go (again) The long awaited and highly anticipated sequel; Black Cityll 2nd Hand Smoke!! For this project we've given you much more story. The plot thickens' Follow Roc Allen on "Assignment Outside of Black City" Find out who gets hurt in the battle with Gogulock. Follow me as I take you deeper into my world and read on, as I introduce you to more characters and more Black City. Along with a great story we have (way) more graphics. Check out Ghetto Aggression Poetry and with the help of two brilliant artist you can now start to see into my world, my city

Black City II

Nancy Tersini

The Story of Application Specific Integrated Circuits and LSI Logic Corporation

Silicon Destiny

The New Yoga: From Cults and Dogma to Science and Sanity! Where did most of your yoga moves come from? A guru from the annals of Indian folklore? Or are those "thousand-year-old poses" really a twentieth century invention hidden behind a veil of tall stories? Were they based on movement science-or cooked-up creations with a big pinch of folklore? The New Yoga takes a brutally hard look at these critical questions. It proposes six radical steps to strip away the nonsense and provide common-sense yoga for the future, based on movement science: - Stretching is not the primary goal. Really? Yes. More important are ten other benefits including two new buzzwords, proprioception and interoception. - Mobility tops flexibility. Focus on better control over a safe range of movement. - "Practice and all is coming." Not so! Despite the famous guru's oft quotes words, we may never achieve certain poses. Trying will lead to injury. - Avoid repetitive stress and encourage brain health with frequent and varying moves on and off the mat. - 'Pretzels' pushing extreme flexibility lead to injury and misplaced envy. Hyper-mobility is not something to envy; it's sad. - Don't throw the baby out with the bath water. Maintain what works but question all for good evidence. Rob Walker quotes a wide range of experts and speaks from his own 20-year yoga teacher-training experience. He dumps accepted dogma behind much current teaching and brings a fresh sparkle of evidence and science to twenty-first century yoga.

Rob Walker

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