Buying in

Buying in The Secret Dialogue Between what We Buy and who We are

Rob Walker2008
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability to blur the lines among advertising, entertainment, and public space. 50,000 first printing.
Sign up to use

Reviews

Photo of Stephanie Honour
Stephanie Honour@stephonour
3 stars
Nov 4, 2022