Marco Iansiti

Steven Sinofsky

Organization, Planning, and Decision Making

One Strategy

Hardcore Software shares the ups and downs of building massive software projects used by billions of people around the world. The scale of the software increases as the narrator and participant grows, starting as an individual contributor on pioneering tools for building Windows applications then rising to leading Microsoft Office and then Microsoft Windows. Sinofsky shares his experiences creating and managing successful software as well as the lessons that come from failure. We learn the inside story of how Microsoft tackled the challenges of the rise of the internet, the creation of Windows 95 and Office 95, and the wildly successful pivot to building enterprise products as Sinofsky works for Chairman/CEO Bill Gates as technical assistant and then as a member and eventual leader of the Office team. Following this is a period of challenging management and morale through the development of Office 2007 and Windows Vista. Sinofsky then moves to managing the Windows team and sees the team through the creation of the successful and stabilizing Windows 7 product followed by the controversial and ultimately unsuccessful product aimed at competing with Apple, Windows 8. Through all of this, candor and insider are the words that best describe the colorful and detailed analysis of what went well and what could have gone better.

Hardcore Software: Inside the Rise and Fall of the PC Revolution at Microsoft

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution.: Lessons from the unique combination of real-world experience managing a large scale organization with academic research in stra.

Steven Sinofsky

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