Eddie Fisher

Yorkys Santana Gonzalez

Research Paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: -, Universidad de Oriente in Santiago de Cuba, language: English, comment: Research into the practical application of influenicng and persuasion skills in today's business environments., abstract: The ability to influence and persuade others at work has become an increasingly important managerial skill to achieve work goals and objectives to drive businesses forward in today's demanding and competitive work environments.This paper investigates and provides a deeper understanding of what positive effects knowledge and application of the concepts of influencing amd persuasion can have on managers, the people they manage and the organisations they work for. The results show that the performance of managers is positively influenced by how they influence and persuade people at work. The outcome of a literature review suggests that there is no conclusive evidence of what makes an effective manager at work that is good at influencing and persuading others. Outputs from face to face and a focus group meeting with final year social psychology students from the Universidad de Oriene in Santiago de Cuba closed this gap by suggesting an effective influencing and persuasion skills set that, when applied appropriately, could guide managers how to influence and persuade others successfully.The outcome of this research is applicable and relevant to managers in any working environment such as Telecommuncations, Utilities, Banking or Automotive. The proposed skills set of what makes an effective influencing and persuading manager at work can be applied globally although the prevailing cultural diversities in different countries should be considered. Keywords: Influencing, persuading, attitudes, work performance, managing people Authors: 1,2Eddie Fisher and Yorkys Santana Gonzalez1 1Faculty of Social Sciences, Universidad de Oriente, Santiago de Cuba, Cuba 2Un

How Managers Can Put 'Square Pegs' Into 'Round Holes'

The Art of Influencing and Persuasion

Research Paper (postgraduate) from the year 2014 in the subject Psychology - Social Psychology, Palacký University Olomouc (Economics), language: English, abstract: This research investigates and provides a deeper insight into what is meant by effective communication, then relates this to how young people in Cuba communicate today and how changes in technology have already affected the communication style of youngsters in this country. The results suggest that face to face communications are diminishing at the expense of digital communications such as SMS and Social Media.This could have adverse affects in future on how well young and older people live and work together in local communities. It is suggested to take proactive steps now to educate young people in the correct use of emerging technology to ensure that they do not lose their ability to communicate effectively with people at all ages in future. Social Psychology has a responsibility to improve the lives of people at all ages. It could become the driving force to educate young people how to make good use of the new technology whilst at the same time trying not to lose existing abilities to communicate effectively with people face to face and with respect. The outcome of this research should also be of interest to other countries. The adverse impact of new technology on how young people communicate is now evident world-wide. Keywords: Face to face communications, technology, social media, attitude, social responsibilities

Yorkys Santana Gonzalez

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