Name: SheMarketing
ISBN: 9780646488790

Amanda Stevens

A step-by-step understanding of what makes women different to men and how those differences manifest themselves at the checkout. You'll find over 50 examples and case studies for television, direct mail, magazine and online. Learn fact from fiction and a proven, no-nonsense system for gear your marketing plan to harness a greater share of the growing female consumer dollar.

The Science of Marketing to Women

SheMarketing

Elli Izo

For marketers looking to run a cursory browse through some peripheral tactics that speak to women as their target audience, the book certainly has in store a degree of charm and credibility. However, all topics covered are only shallow waters to dive into, and collectively, would make for an adequate package for those content with merely scratching the surface of 'she-marketing'. Not to play devil's advocate, but the book, in itself, seems to be an exhibition of 'over-promising & under-delivering', contrary to the ideas its content discusses.

SheMarketing The Science of Marketing to Women