SheMarketing

SheMarketing The Science of Marketing to Women

Amanda Stevens ā€” 2008
A step-by-step understanding of what makes women different to men and how those differences manifest themselves at the checkout. You'll find over 50 examples and case studies for television, direct mail, magazine and online. Learn fact from fiction and a proven, no-nonsense system for gear your marketing plan to harness a greater share of the growing female consumer dollar.
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Reviews

Photo of Elli Izo
Elli Izo@esnov
2 stars
Jan 20, 2022