Badass Making Users Awesome
The answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly, Consistently and Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies in helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product's development. Even if you can't improve your product, you can still improve your user's experience by designing for what happens after they use it. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact.
Reviews
Sarah Schumacher@smschumacher
Adam@adam
Jesper Vestergaard@jespervega
Sabine Ballata@sab
Michael Schoelkopf@cheykoff
Chris Jennings@ckj
A M@codito
Tanner Hodges@tannerhodges
Felix Jamestin@felixjamestin
Lupas Alexandru@lupas
Alianor Chapman@peachesjuleps
Lewis Smith@lewis
Aria Stewart@aredridel
Stephanie dOtreppe@sdotreppe
Owen Kraft@owen