Badass

Badass Making Users Awesome

Kathy Sierra2015
The answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly, Consistently and Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies in helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product's development. Even if you can't improve your product, you can still improve your user's experience by designing for what happens after they use it. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact.
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Reviews

Photo of Sarah Schumacher
Sarah Schumacher@smschumacher
5 stars
Jun 25, 2023
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Adam@adam
5 stars
Aug 17, 2021
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Jesper Vestergaard@jespervega
4 stars
Jul 28, 2021
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Sabine Ballata@sab
5 stars
Jun 25, 2022
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Michael Schoelkopf@cheykoff
5 stars
May 26, 2022
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Chris Jennings@ckj
5 stars
Apr 2, 2024
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A M@codito
5 stars
Jan 22, 2023
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Tanner Hodges@tannerhodges
5 stars
Dec 4, 2022
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Felix Jamestin@felixjamestin
5 stars
Aug 9, 2022
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Lupas Alexandru@lupas
2 stars
Apr 20, 2022
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Alianor Chapman@peachesjuleps
5 stars
Mar 31, 2022
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Lewis Smith@lewis
5 stars
Feb 16, 2022
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Aria Stewart@aredridel
4 stars
Jan 13, 2022
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Stephanie dOtreppe@sdotreppe
3 stars
Sep 14, 2021
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Owen Kraft@owen
4 stars
Aug 15, 2021