UGG The Birth of a Brand

Brian Smith's story as the founder of the world-renowned UGG Australia brand is a roadmap to success - with achievements, failures, lucky breaks and near disasters. Brian's guiding principle is "you can't give birth to adults". Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity. For those who have yet to set their dreams into action or those already on the rocky road to success, this book is a candid, colourful, outrageous, enlightening adventure in product development, worldwide brand recognition, and star-struck fame and fortune. A mentor and advocate to business leaders and entrepreneurs, Brian shares his decades of experience and wisdom and shows how you can find your passion and follow it to a rewarding, happy, fulfilling life - and still grow a wildly successful career and company. Witness the birth of a brand, the sale of a lifetime, and the making of a legend - then kick-start your own entrepreneurial revolution with lessons they don't teach you in business school. Reviews: "Entrepreneurs need this book. Yes, even if they re hyper successful already. Why? Because Brian Smith is one of them, he feels the fears and frustrations they feel, he has faced the tough decisions they will face. He dreamed the huge dreams and has been through the painful periods just like them. And...he won! UGG® has become not just a brand but also a cultural phenomenon. He is not done yet but he sure has figured out how to do it. Learn from him, you ll like having him as your new business friend, or make that 'Mate.'" --Jim Cathcart, Sales & Marketing Hall of Fame, Author "Relationship Selling" Put simply, this grippingly powerful book is required reading for all entrepreneurs, especially those struggling in the infancy stage of business where most people tend to give up. Brian is a true trailblazer in the world of entrepreneurship he copied no one, learned as he went, and triumphed over great adversity. The Birth of a Brand is a tried-and-true, must-read roadmap for growing a thriving enterprise and Brian s description of the seven stages of the business lifecycle will forever illuminate the way you think about your business. --Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI® "A captivating and compelling read! This book shares the story of the grit and determination that it takes to build a massively successful business! Brian Smith teaches lessons that not only help you to grow your business, but also to grow yourself. Read it and re-read it -- I highly recommend this book!" --Dr. Willie Jolley - Best Selling Author, "A Setback Is A Setup For A Comeback and An Attitude of Excellence!" CSP, CPAE (Member-Speaker Hall of Fame)