Name: The Fortune at the Bottom of the Pyramid
Rating: 3 (3 reviews)

C. K. Prahalad

Coimbatore K. Prahalad

Prentice Hall

Harvey C. Fruehauf

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

The Fortune at the Bottom of the Pyramid

Collectively, the world's billions of poor people have immense untapped buying power. Prahalad's global bestseller shows why companies can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation companies will need to profit in emerging markets, and using those innovations to become more competitive everywhere.

The Fortune at the Bottom of the Pyramid

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