Nudge Wie man kluge Entscheidungen anstößt

When I began reading this book it had so many experiments and examples from another book which I have read, so, for a second I thought I was re-reading a book that I have already read (turns out I wasn't)... I recommend this book to people who are all about facts and business or someone who's up for learning something new (but very logical). Whereas for me, I did not really enjoy reading it since I have read something very similar and the examples were very blunt. I could not even finish the book as I decided that I might find it interesting to read or even crucial some other time, not anytime soon though.

Re-read after 10 years and interesting to see how many of the concepts are now very commonplace.

Brilliant book, the whole concept of choice architecture and the details and examples of it are amazing. I consider it a must read for any designer.

I give the concept content piece 5 stars. My lower rating of the book is due to the lengthy (from my PoV) unnecessary examples that fills up half the book. Felt a lot like repetition.

Definitely a strong 3.5 opposed to a straight 3. I found the concept of 'nudges', the act of architecturally manipulating options in favour of positive behavioural change (both at the personal and community based level) to be quite fascinating. The term used to define people who make these institutions and options, 'choice architects', is something I'd like to do more reading on as it's a skill most folks could harness from a capability point of view, and introduce into their line of work and study. At times I thought there was a glaze of unnecessary academic vernacular throughout the book, which distances readers who aren't firmly established in the authors' respective field of study. This caused the flow to be quite disrupted. Beyond that though, it was a fantastic read!

Still good. If you have read the 2008 book. I personally do not see a reason to get the “final edition “

A fun behavioral psychology book from economists out of University of Chicago. I enjoyed the experiment with a neighborhood advertising for households to switch to solar power. Instead of "it saves the planet" or "it's cheaper", the most convincing ad (which caused people to actually switch) was "your neighbors are doing it".

This book is a good summary of why and how we as humans react and make decisions (most of times, poor decisions). I was expecting this book to be a bit more on practical answers to how to improve yourself, but it does not give you the answers straight, mostly because maybe answers are not appropriate here. Recommend!