Chris Anderson

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

why the future of business is selling less of more

The long tail

Jayme Bosio

I've always been interested in how the Internet has changed our lives, and Chris Anderson does an excellent job of explaining how it has enhanced niche marketing enabling us to find those rare items that appeal to a smaller group of people. As a librarian I want to have a better understanding of how we classify things so that others can find them so it's easy for me to see how the long tail applies to my field.

The long tail why the future of business is selling less of more

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