Whyography Building a Brand Fueled by Purpose

Every day in America, women business owners are denied access to resources to achieve success. But a growing community of fierce founders are refusing to settle for the status quo. They know what they stand for and they want everyone else to know too. Rather than focusing on WHAT they do, they're leading with their WHY. A Whyography combines the principles of storytelling and the power of purpose to honor your journey and what it took to get where you are today. This guidebook to developing your Whyography includes dozens of exercises and examples, plus the inspirational stories of more than 30 fierce founders who are leading with their WHY. Author Chris Olsen also shares outrageous moments from her 12-year radio career and how the moments that tested her values ultimately led to the launch of her purpose-driven business.