Content Everywhere Strategy and Structure For Future-Ready Content

"Over the last 10 years, both the size and scope of Web projects increased to eng ffectively with digital consumers. That created a staggering demand for time data and content that I call A-class: automated, accurate, aggregated, accessible. auditable, and always available. However, the large majority of business content isn't A-class; it's unstructured and inaccessible." — Cleve gibbon

As you're evaluating the existing process and considering how it could be improved, you should keep several things in mind:

• - history

• - reviews and approvals

• -complexity

• - completeness

• - consistency

• -training programs

• [more details in book]

But what's critical to your content isnt how the back end works; it's whether the desired effect can be achieved for both your CMS users and your audience. In other words, make sure your developers know you're less interested in following the letter of your content model than respecting its spirit.

Before you go barreling down the hall to make demands, take a moment to understand where this crowd is coming from. Your content model shows how information will be entered into the CMS and displayed to users on the other end, while your developers' idea of a model likely comes from training in relational database modeling. This means that rather than thinking about how a user will experience the content or even how an editor will enter it, they are often thinking about structures with rigid definitions and roles.

If you need content to appear differently on different outputs, it likely needs to be its own chunk.