How to Deal with Difficult Customers 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will helpevery sales professional learn how to deal with the truly difficultand how to avoid creating unnecessary difficulties. It's writtenwith the same wit, humor, and inspiration that have made Anderson'sprior books so effective." --Margaret Callihan, President, Chairman, and CEO, SunTrust Bank,Florida "Anderson knocks another one out of the park with How to Deal withDifficult Customers! The problem is real; Anderson's solutions makesense and, as always, he makes you laugh in the process." --Mike Roscoe, Editor in Chief, Dealer Magazine "I could not put this book down. It's a salesperson's bible,offering clear and concise how-to advice. If you're in the sellingprofession and want to sell more, you should read this book . . .twice." --Warren Lada, Senior Vice President, Saga Communications "An individual executing the ideas within this book will changetheir own life and their organization. No one has the gift likeAnderson to articulate the importance character plays in maximizingpotential." --Mike Tomberlin, CEO, The Tomberlin Group "Throw out all your other sales manuals. Anderson's new book willchange the way you look at customers, the way your salespeople lookat themselves, and, quite frankly, the way you look at the salesprocess." --Dan Janal, President, PRleads.com "What are you waiting for? We all have difficult customers. Ifyou're tired of leaving money on the table because you can't handlethem, read this book. If your good customers are turning intodifficult customers, read this book. If you want to deliver resultsyear-in and year-out, read, re-read, and apply the lessons of thisbook." --Randy Pennington, author, Results Rule!