Mass Media in Vietnam

"Transformations in print publication, radio, film and television are an integral part of broader changes taking place in Vietnam since the mid-1980s. Although the Communist Party continues to scrutinise content, and every mass media outlets is formally state-owned, new market economy imperatives, technological upgrades, international linkages, and persistent audience demand for novelty all serve to propel media experimentation and innovation, whatever the intentions of Hanoi's elderly leadership. This is the first book in English to describe these significant changes, drawing on the knowledge and experience of both vietnamese and foreign experts." -- p. [4] of cover.