Aesthetic Life and Why It Matters

"You have a complex and detailed aesthetic life. You make aesthetic decisions every day. You wake up, shower, and dress. When you decide what to wear, you think about how it feels and fits, how it expresses your style. You wander into the kitchen and think about what to eat. When you decide what to eat, you think about flavor, texture, smell. You head out into the world. You see your car, your bike, your shoes and appreciate how they look. When you decide what to buy, you think about how it will look in your house, or how it sounds or feels. You make aesthetic decisions every day-about what to listen to, what to watch, whether to arrange things just so, about how to sit, strut, or sing. You have aesthetic feelings and reactions every day. The sunset swings into view as you turn a corner and you think, "That's beautiful." A wave of calm and pleasure wash over you. You take a bite of cake and you think, "Wow, that's sweet." Maybe too sweet. You hear that new song and it blows you away. You play it on repeat and for your friends. You try the new restaurant and you think: "It's bland, boring, awesome, exciting, brilliant, bold." The novel is wonderful, the film disappoints, the dress looked better in the store. You have aesthetic feelings and reactions every day and these reactions move you through the world and shape your sense of self and well-being. You create aesthetic looks, atmospheres, and objects every day. When you dress you create an outfit that you put into the world. When you have friends over you play music, light a candle, arrange the dinner table, set a mood. You exercise aesthetic creativity when you design your tattoo, put on makeup, pierce your ear or nose, spritz cologne or perfume, or pay close attention to your hair. Almost everything you do has an aesthetic dimension-from the way you make your bed, prepare your coffee, and tie your shoes, to the way you speak to others and adjust photos to post on social media. You create aesthetic value every day. You have a complex and detailed aesthetic life that you orchestrate every day through your aesthetic decisions, reactions, feelings, and actions"--