Thoughtful voice and good information Steve manages a good balance between practical information and humor. For anyone wanting a look into UX design or testing in general this is a smart read. Would recommend to professionals and lay people as the language and tone are easily accessible.

I think of this as my textbook for the UX Design 101 class I never took in college.

Good and easy read, especially if you're new to UX! But not very applicable/as relevant if you're currently working in the UX world. In addition, some chapters were a bit outdated but that created great discussion in terms of how things have changed

Definitely a gem. A lot of concepts on how human think and act aren’t new it’s just we are all not observing enough. One great take away is that “humans are just lazy” we do not always do things as instructed. We would go the easier, fastest or bull our way through in most situation.

anything published about the internet is immediately out of date, but good and true points are made nevertheless

I often recommend and reference this book especially in situations when there’s a desire to put a lot of text in apps or websites—People don’t read, they scan.

Throughout the book, Steve writes about how to make navigation and information architecture user-friendly in an easy-to-grasp way, with humor and always from the user's perspective.

This one is a classic must read for designers, developers and anyone who is into tech in general. The book is easy and fun to read and lays out clearly defined best practices in design industry and the author also explains why things are being done in such way. There are also a notable number of principles and guidelines to follow in order to make a comprehensible and successful product.

I understand why the author chose to call his consulting firm Advanced Common Sense. The entire book is mostly just him pointing out factors that affect usability that sound simple enough (once they have been pointed out). The sections about usability testing and accessibility were educational but the rest of the book seemed irrelevant with respect to the current state of mobile and web.

Loved this book! A lot of actionable information. If you're building anything that's to do with the web, you should read this. It's a very easy read. Even if you know UI design well, Don't Make Me Think should help you recap a lot of the basics and maybe even offer a couple of nuggets of wisdom!

The book is full of concepts, not tips. That means you will have to refresh your mind and start reading it as a faction book, not a speedy web designer tips sheet. After all it is full of fantastic and basic concepts for successful web design

key concepts are p self explanatory and can be found on articles all over medium at this point + p outdated references to technology

While it may be a bit basic, I would strongly recommend this to anyone getting started in UX.

не знаю даже, что сказать. с одной стороны - классика, с другой - outdated and really basic. несмотря на то, что читала уже второе издание. исправленное и дополненное, всё равно очень видно, что основной текст создавался в конце 90-х. особенно смешно это было на моментах с примерами, где автор показывает сайты в стиле "было-стало", а там оба совершенно вырвиглазные, с мелкими шрифтами вот этими и прочими прелестями интернета двадцатилетней давности (ах, молодость, молодость) ничего особо нового не узнала я за время прочтения - в основном потому, что описанные принципы уже реально настолько базовые, что даже человек, который никогда сайты не делал, все равно представляет себе, что текста должно быть поменьше, а навигация - интуитивно понятная больше всего понравился момент про юзабилити-тестирование. в книге приведен сценарий такого тестирования, и вот там ведущий спрашивает у женщины по имени сьюзен: какие сайты в интернете вы посещаете? и сьюзен отвечает: мне нравится yahoo, а также сайт snakes.com, потому что у меня живет ручной питон

As the author admits, this is a book about common sense. However, we often forget what we know because of other business priorities or due to a too narrow focus on a particular feature we're building. This book does a great job reminding us of all that is obvious in retrospect: it's concise, logical, illustrative and funny at times. Recommended read if you've got any influence whatsoever in an interface's design.

Most of the specific design advice feels outdated, though the chapters for usability testing still ring true. I’ll probably pull this book back from the shelf again if I’ll do some usability testing in the future.

As I have been in the field for more than 7 years this book felt really superficial and it can be summarized in 40 pages maximum. I would suggest this book for the beginners.