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Facing Up to Management Faddism
A New Look at an Old Force
Margaret Brindle,
Peter N. Stearns,
Professor of History and Provost Peter N Stearns
—
2001
Examines how fads in management have developed over the past century, what's real about them and what's not, and offers a guide for those who need ways to assess the pronouncements of "gurus."
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