Freitag Out of the Bag

"With its unique bags made of recycled materials, the Freitag company of Zurich is now an established commerical success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? 'Freitag--Out of the Bag' investigates this story"--Back cover.