Design for Business

"Design for Business, Vol.3" is an edited volume of published works by inspiring scholars, researchers and professionals that raises awareness of design as a strategic business resource by consolidating design with other divergent, yet highly influential fields. The chapters presented in this book include the latest findings on topics such as nation branding (Eden Potter and Raul Sarrot), aged care (Erez Nusem, Aimee Defries and Cara Wrigley), public transport (Robbie Napper), airports (Rebecca Price, Cara Wrigley, and Alexander Dreiling), workplace interiors (Kellee Frith), manufacturing (Rohan Doherty), economic competitiveness (Catherine Docherty and Jill MacBryde), and public funding for new product developments (NPD) (James Woudhuysen and Peter Ford). The research in this book was first presented at the Design for Business: Research Conference in Melbourne, Australia by agIdeas a key event at one of the largest and most prestigious design programmes in the world. "