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Customer Valuation

Customer Valuation A Hierarchial Bayes Approach for Estimating Recency, Frequency and Monetary Value in Direct Marketing

Roy J. Lewicki, Robert J. Robinson, Greg Martin Allenby, Krishnagopal Menon, Paul C. Nutt, C. Sriskandarajah, John P. Wanous, Nicholas George Hall, Sven B. Lundstedt, John Richard Current, Charles ReVelle, Glenn Wesley Milligan, James T. Austin, Neeraj Arora, Lichung Jen, Tharmarajah Ganesharajah, Arnon Elaine Reichers, David Daou Williams, James Lee Ginter, Samuel J. Ratick, Eileen M. Donohue, Robert P. Leone — 1996

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