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Charles ReVelle

Glenn Wesley Milligan

James T. Austin

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A Hierarchial Bayes Approach for Estimating Recency, Frequency and Monetary Value in Direct Marketing

Customer Valuation

Frederick T. L. Leong

The book that established itself as a standard text and reference work for students seeking to master research methods and procedures in psychology has been updated and revised in this new edition! The Second Edition of The Psychology Research Handbook: A Guide for Graduate Students and Research Assistants once again offers a comprehensive guide for understanding and conquering the entire research process. Editors Frederick T. L. Leong and James T. Austin have assembled a distinguished group of expert researchers who share skill sets accumulated as a result of years of practical exposure to the design, development, implementation, and documentation of research in psychology.

A Guide for Graduate Students and Research Assistants

The Psychology Research Handbook

Frederick T. Leong

This comprehensive, easy-to-understand guide is ideal for the beginning psychology researcher. The Handbook follows the standard model of research planning, design, data collection, statistical analysis and writing-up results. Individual chapters focus on such integral tasks as: finding a topic; conducting literature searches; selecting instruments; designing surveys and questionnaires; sampling; applying for institutional approval; conducting mail and phone surveys; cleaning up a data set; using basic and advanced statistical analysis; and doing qualitative analysis. In addition, a special topics section gives advice on such issues as coordinating a research team, applying for grants and using theory in research.

James T. Austin

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