Ryan Holiday

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

A Primer on the Future of PR, Marketing, and Advertising

Growth Hacker Marketing

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

A Primer on the Future of PR, Marketing and Advertising

Benjamin Rensch Vinterberg

If you’ve read “the lean startup” by Eric Ries, then this book is a bit redundant. Most of the ideas presented in growth hacker are better explained in lean startup. It seems like the hack that holiday made, was reappropriating the information to a different audience. Which is fine by me, as marketers and businesses owners are not necessarily the same people. However this book is VERY surface level, very short and not really that informative. It’s still a fun read if you’re interested in the topic. Hearing the same story multiple times helps solidifying the concepts. But if you’re not here for that but rather for the information itself, just read the lean startup and skip this one.

Miguel 

Este libro es tremenda introducción al Growth Hacking. El tema resulta apasionante para quién le interese las prácticas de marketing actuales.

Arturo Hernández

This is a short book (less than 100 pages). It’s an introductory view to the growth hacking world. It talks about the main differences between regular marketing and growth hacking strategies, shares a lot of content and nice examples. Great read for any entrepreneur or marketing individual.

Chinmay Naik

Short but quite insightful. If you're just starting off on your journey to learn (or master) growth hacking, this book is a good first step.

Cams Campbell

The first of many marketing books that I'm going to read, kick started by a recommendation from a marketing consultant that a company I freelance for has hired. I've been brought in as a social media consultant, mainly on the back of my being friends with the business owner and the fact that I have photography and video skills and equipment. I'm going to build this into a career and will be devouring books over the next few months as I grow into my new business. 

This book was a very good start to that process and I couldn't be more excited. The book is a nice length and talks about techniques that I was peripherally aware of but had never had it all laid out in a concise way. I use or have used many of the services that are mentioned (Spotify, Uber, Hotmail et al) and it's nice to have some of their strategies explained in such a simple way.

Burcu Şakır

2-3 saatte okuyabileceğiniz, çerezlik ama bir o kadar da bilgilendirici bir kitap. Digital Marketing ile biraz bile olsa ilgiliyseniz okuyun... Ben Ryan Holiday'le ilk kez tanıştım ve sevdim açıkçası... Kitabın sonunda Ryan Holiday'a email gönderdiğinizde size bir sürü Growth Hacking materyali ve başka bir kitabının ilk bölümünü yolluyor. Ayrıca, birçok Growth Hacking materyali hakkında da bilgi var kitabın içinde.

Growth Hacker Marketing A Primer on the Future of PR, Marketing, and Advertising

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