Guy Kawasaki

The author of the best-selling The Art of the Start offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others. Reprint. 150,000 first printing.

The Art of Changing Hearts, Minds, and Actions

Enchantment

The author of the best-selling The Art of the Start offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.

Scott Wilson

This book was amazing and I will definitely be reading it again (and again!) Guy has used his experiences and references to other amazing business and psychology texts to put together an all encompassing manual on how to ensure that your product or service is positioned so that you are able to attract the customers and users that will absolutely LOVE and RAVE about it! Guy is careful to talk about ETHICAL ENCHANTMENT and even offers advice on how to avoid enchantment perhaps as a balance. I will most definitely be rereading this AWESOME book!

Enchantment The Art of Changing Hearts, Minds, and Actions

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