Onward
Addictive
Insightful

Onward How Starbucks Fought for Its Life without Losing Its Soul

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Sign up to use

Reviews

Photo of ANDREW BRYK
ANDREW BRYK@andrewbryk
4 stars
Feb 13, 2022
Photo of Jeni Enjaian
Jeni Enjaian@jenienjaian
2 stars
Oct 30, 2021
Photo of Aaron Bach
Aaron Bach@bachya
4 stars
Jul 27, 2021
Photo of Shelby Doherty
Shelby Doherty@dohertys17
3.5 stars
May 8, 2022
Photo of Udit Desai
Udit Desai@uydesai
4 stars
Mar 2, 2022
Photo of Júlia Pedroso
Júlia Pedroso@juliapedroso
3.5 stars
Dec 12, 2021
Addictive
Insightful
Photo of N Y
N Y@stereorose
2 stars
Jul 6, 2024
Photo of Timeo Williams
Timeo Williams@timeowilliams
4 stars
Jun 5, 2024
Photo of Gabriel Ayuso
Gabriel Ayuso@gabrielayuso
3 stars
Jun 30, 2023
Photo of Keven Wang
Keven Wang@kevenwang
3 stars
Feb 4, 2023
Photo of Nick Copelin
Nick Copelin@yoitscope
5 stars
Nov 6, 2022
Photo of Volkan Yorulmaz
Volkan Yorulmaz@volkanyorulmaz
4 stars
Feb 27, 2022
Photo of James Maskell
James Maskell@jmaskell
4 stars
Nov 19, 2021
Photo of Jeremy Anderberg
Jeremy Anderberg@jeremyanderberg
5 stars
Nov 18, 2021
Photo of Justin
Justin@justinreist
4 stars
Oct 27, 2021
Photo of DB.
DB.@jazz
4 stars
Sep 14, 2021
Photo of T.A.V
T.A.V@tav
3 stars
Aug 18, 2021
Photo of Owen Kraft
Owen Kraft@owen
4 stars
Aug 15, 2021
Photo of Miko Gao
Miko Gao@miko
3 stars
Aug 2, 2021
Photo of Tyler Jefford
Tyler Jefford@tjefford
3 stars
Jun 10, 2021