Art Theory for Web Design

For designers of advertising and other print media, a foundation in art theory is essential. Web designers, however, have traditionally been more focused on technology than on visual design issues. This book introduces essential concepts of color and design theory with the web in mind. Technical issues of coding and accessibility are addressed from the beginning to allow for immediate experimentation with the visual interface. Each design concept is illustrated with artistic examples, sample web pages, and related usability issues so readers understand how these principles should guide basic choices in web design.